MAY 2017^77
MH
BOSS
OUT
The “objective” line on a
résumé. Instead, write a
“professional summary”. You
need two concise sentences
that accurately describe your
brand, says Scott Dobroski, a
career expert at Glassdoor.
Be sure to include “soft”
personality traits (“...and I
like to laugh”) because a good
cultural fit is important to
managers seeking new
team members.
OUT
Listing your past jobs
chronologically, especially if
you have more than 15 years of
experience. A better format:
“Put your professional
highlights first,”
Dobroski says.
STILL
IN
Networking. Go to job fairs and
recruiting events, suggests
Dobroski. Look for people who
aredoingthejobyouwantto
do and reach out to them.
STILL
IN
The cover letter. It’s your
chance to reinforce the
message in your professional
summary, says Dobroski.
Focusonhowyoucanmeet
the hirer’s needs.
STILL
IN
Emphasising substance over
style. It’s about your
experience, not your résumé
design, says Miranda
Kalinowski, global head of
recruiting at Facebook.
FIRST JOB HUNT IN A WHILE?
THE GAME HAS CHANGED
DIGITAL DUE DILIGENCE
Expect potential employers to scrutinise your social media accounts
- both professional and personal - to form their opinion of you
Before you begin your search for
a new career, scrub your social
media with the following tips
in mind.
Edit your online self
Of course, aggressive language
in any context raises a red flag to
HR departments. But political or
religious statements and even
innocuous social observations
could be misconstrued on a
social platform, says Kevin
Grubb, executive director of the
Villanova University Career
Center. Keep track of your
privacy settings to make sure
your image matches the self
you’re selling.
Customise your bio
Your digital résumé should
highlight the experiences and
strengths most relevant to the
company you’re courting. “Make
an effort to think about the
company and personalise the
message,” says Steve Netter,
a director in strategic programs
at Intel.
Highlight achievements
Use data that quantifies your
impact – sales figures, goals or
targets achieved, awards and
promotions – to make your case,
says Kevin Murray, senior
director of talent acquisition
at Wayfair.
Speak the language
Your name may not pop up in a
LinkedIn search if you’re not
using the right term. For
example, one company might
use “market research” and
another “business
development” to describe the
same position. So be sure to
include your target company’s
terms for the job you’re after.
Erase the bad stuff
Scrubber (scrubber.social) is just
one of a number of useful
services that will flag
unflattering social posts.
(Remember that buck’s night on
the Gold Coast?)
THE NEW
RULES OF
FINDING
A JOB
CAREER TOOLBOX FAS T-T R ACK YOUR PROGRESS T O T HE CORNER OFFICE