Men\'s Health Singapore - June 2017

DEVELOP YOUR PERSONAL BRAND WITH JOSHUA LUKE OF

SIGNATURE IMAGE ACADEMY, AND CREATE MEANINGFUL

CONNECTIONS WITH EVERYONE YOU MEET.

MAKE YOUR MARK

SIGNATURE IMAGE ACADEMY SPECIAL

ou know how some people have

that certain special quality to

them, but you just can’t quite

put your finger on it? Joshua

Luke, celebrity master branding

consultant, has the answer.

“It’s all about your personal brand. It’s a

perception or emotion. It describes the total

experience of having a relationship with you, be

it in life, at work or in business,” he relates. “It’s

equivalent to having brand equity – you carry

valuebothsociallyandprofessionally.Youare

recognisable wherever you go.”

Joshua should know. Professionally known

as “Coach Luke”, he is the principal consultant

andchieftraineratSignatureImageAcademy

International, an award-winning training

consultancyandacademythatspecialisesin

professional training programmes and academy

certificationcoursessince2008.Armedwith

over15yearsofexperience,hehashelped

individuals, businesses and companies develop

theirimage,brandsandstrengths.Joshua,who

holdsthetitleof“MisterSingaporeCulture

World 2017/2018 (Advanced category)”, reveals

howpersonalbrandingcanboostyourlifeand

career,andhelpyougainthatcompetitiveedge.

HOWDOESPERSONALBRANDING

CONTRIBUTE TO ONE’S PERSONAL AND

CAREER SUCCESS?

Ascertainindividualsstandoutmorethan

others, there is a higher chance they – and the

servicesorproductstheycarry–cometomind

first, thus enhancing one’s presence in someone

else’slife,theirworkandbusinesssignificantly.

HOW DOES ONE BEGIN TO BRAND OR
MARKET HIMSELF?
Based on the Academy’s training on personal

branding, I’ve created five “E” techniques to

help you get started.

“Extract” is about coming up with a

personal branding statement. “Express” is

about projecting the right image through

appropriate dressing. “Exude” is about carrying

yourself well in terms of social graces and

business etiquette.

“Engage” is about communicating effectively

to interact efficiently. And, finally, “Excite” is

about interacting charismatically to leave a

lasting impression.

WHAT ELSE DOES ONE NEED TO

CULTIVATE ONE’S PERSONAL BRAND?

You need to learn to communicate effectively

using body language, and know how to

network.Beawareofimageprojectionforfirst

impressions and customer service.

Youalsoneedtolearnaboutemotional

intelligence for better relationship

management, and personal leadership skills for

enhanced motivation.

Signature Image Academy International

hasateamofconsultants,coachesand

organisational support personnel to help make

this happen.

WHAT ARE SOME OF THE COMMON

MISTAKES MEN MAKE IN TERMS OF

IMAGE AND ETIQUETTE? AND WHAT ARE

YOUR TIPS?

For one, choose clothing with the right

colours to complement your skin tone,

so that you look your best personally and

professionally.

When it comes to etiquette, a handshake

is the first physical contact – so do not hold

the other party’s hand too long, lest someone

mistake you for being interested in them or that

you’re just cheeky!

When networking in any event, ask open-

ended questions and be genuinely interested

in the other party, especially if you are meeting

them for the first time. Avoid talking too much

about yourself.

PEOPLE MIGHT THINK YOU’RE

SELF-CENTRED.

Take note of your body language. Some actions

are highly culture-specific. Do some research

on the culture or people that you will be

interacting with, so that you don’t commit a big

blunder by using inappropriate body language

or signs.

For more information, visit http://www.signatureimageacademy.com, and its Facebook pages “signatureimageacademyinternational” and

“Coach Joshua Luke”. Signature Image Academy International is at #01-02 Telok Blangah House, 52 Telok Blangah Road (opposite Vivocity).

E-mail [email protected], or call 6278-7855 and 9772-2209 (corporate mobile).