Flex Australia – June-July 2017

84 FLEX | JUNE – JULY 2017

urnal of Consumer

Researchshowed that individuals who

make stimulus-based decisions when

shopping instead of choosing items based

on what’s on a list are more likely to

succumbtourgesforjunkfood(likethat

two-for-onedealoncheeseTwisties).

This is because supermarkets are

designed to overpower the senses;

walkinginwithoutadetailedlistalmost

guarantees you’ll come out of the store

with items you never intended to

purchase — especially junk food.

Scarfersbeware:inhalingyourfood
cangiveyouaphysiquethatlooksmore
station wagon than Ferrari. When you feel
like you’re starving, it’s only instinctual
toeatfast;buta2013studybyBritish
researchers discovered that people who
chewed each bite of their lunch for at least
30secondsconsumedhalfasmanylollies
laterinthedayasthosewhoatemore
quickly. The researchers concluded that
chewingfoodatasnail’spacecanhelp
you remember meals for longer, so you’re
less apt to reach for nutritionally corrupt
snack foods later on.

YOU EAT

LIKE SPEEDY

GONZALES

OU SHOP

NAWHIM

AVOID THE TRAP Put down your utensils after every
bite and thoroughly chew your food. The more time
it takes to eat, the more satisfied you’ll be. You’ll
eat only what you need at that meal and be less
likely to cheat later.

AVOID THE TRAP Plan out a week’s worth

of healthy meals and snacks, then make

a detailed list from this menu — and stick

to it. This will save money, too.

FOOD STYLING BY ROSCOE BETSILL

DIET

TRAP

DIET

TRAP