http://www.echelonsports.com.au | [email protected] | (07) 3902 1155
@BrakeThroughMediaeTAP® IS NOT JUST ADVANCED.
IT’S SIMPLE. At SRAM, we believe the only way to truly drive
athletes and their machines forward is through
real advancement. And we also believe that if a
technological advancement clutters the experience, it
shouldn’t be called an advancement at all. Because it’s a
bicycle. It’s supposed to be simple. To make something
elegant to the point where it removes what’s in the
way... that’s advancement. And that’s the standard we
held ourselves to while developing our first electronic
shifting system. SRAM RED® eTap®. A simpler way to
shift. In the name of true advancement.@BrakeThroughMedia