Australian Triathlete – July-August 2017

AustrAliAn triAthlete | 89

Powered by

S AM BeTTeN

A professional triathlete from QLD

Having the opportunity to design and

create your race suit can be a great way for

you to stand out and also make it much

easier for you to be spotted by loved ones

(and identified in your online event

photos). For those of you with sponsors or

supporters, then the number one

promotion tool for you is, being able to

showcase them on your race suit during

your racing. Therefore, customising of your

race suit is also a necessary item of your

triathlon race day kit. This is especially

valuable for triathlon clubs who have

relationships with sponsors and club

supporters who desire branding exposure.

Race suit customisation has come a long

way in recent years, and with it being such

a straight forward process it can give you a

chance to showcase your personality by

creating a one-off unique design or simply

just adding your name onto your race suit.

No doubt it is the number one way for you

to get noticed out on the racecourse and

help you to stand out.

For readers of australian triathlete

Magazine, i have included my 10%

off scOdY apparel code here -

AUSTrI coDe:

10% OFF at SCODY using the unique

code: samb

PerSoNALISeD rAce SUIT: customise your tri suit
to make sure you stand out from the crowd.

3 4

S TeP 2 : Once you have finalised your

design, it is time for this to be sublimated

onto the technical fabric. Many years ago,

triathlon race suit customisation used

screen-printing to add logos and other

design concepts onto the suit. However,

this has been replaced by the sublimation

process. Unlike screen-printing,

sublimation ensures that the often-

expensive technical fabrics maintain all of

their properties such as moisture wicking

and cooling when they are printed on. This

process is automated to ensure the

highest quality control standards and that

your design concept transfers seamlessly

onto the fabric.

S TeP 3 : With the fabric printed, it is

moved to the automated cutting table

where it is digitally cut to size to ensure

that every single piece that makes up your

triathlon race suit is millimetre-perfect.

S TeP 4 : Once completed, the fabric is

hand sewn, at SCODY meaning that the

entire process from design concept to

shipping is handled in-house to ensure

the highest level of quality control. Finally,

it is time for your custom suit to be

shipped to you anywhere in around the

world. This entire process, from the

design concept being approved, typically

takes just six weeks.

The ProceSS

STeP 1 : Of course the first step of race

suit customisation is discussing your

needs and ideas with an industry expert in

triathlon customisation and coming up

with a design concept. With a company

like SCODY, everything from start to finish

is done at SCODY in Brisbane, which does

make this process much easier. If you

simply want to add your name to your

next custom race suit (the first tier of suit

customisation) then this process can be

done in just a few minutes on the SCODY

website.