Electronics_For_You_July_2017

smart world

98 July 2017 | ElEctronics For you http://www.EFymag.com

Yet another example is from
Australia-based Infoxchange, a
non-profit enterprise which has
integrated Google Map systems to
create the Ask Izzy mobile ap-
plication. Census reports suggest
that one in every 200 citizens of
Australia is homeless, while 80 per
cent of them own smartphones.
The application locates the nearby
vital service available, including
food, shelter, employment oppor-
tunities, legal and financial help,
Wi-Fi, charging stations and so on.
Presently, over 350,000 services are
listed on the map, while 500 users
login to the application daily.
Enterprises engaged in develop-
ment or corporate social responsi-
bility work can use Google Maps
innovatively to make their initia-
tives effective as well as efficient
with minimal costs.

Visualisation and monitoring
to increase revenue

Organisations need to properly
visualise business challenges in
resource and material movement,
etc. This helps them devise better
strategies to improve their services
and avoid losses.
Google Maps provided a data
visualisation solution to India-
based Madras Cements, which
wanted to leverage the data
through interactive graphics gener-
ated by the Ramco ERP system.
The service resulted in up to 70
per cent cut in losses and penal-
ties, 40 per cent faster consignment
clearance, and 20 to 30 per cent
market share.
Airberlin made an example
of its own by integrating Google
Maps API in its web-based ap-
plication to provide users an
informative interface on flight
routes and other details, weather
conditions and flight bookings.
The implementation saw 40 per
cent increase in booking via map
interface and 50 per cent increase
in website traffic.

Deep Learning

For Deeper

Employee

Engagement

 tools like voice analysers

and text analysers help

decode an employee’s

communication to the

management.

f

or a recruitment consultancy,

the biggest task is finding

the right match to both the

recruiter and the job seeker. So one

of the leading staffing agencies in

India approached Bengaluru-based

artificial intelligence firm EdGE

Networks for a solution to create

a large comprehensive database of

resumes and find the right profiles

for its clients. EdGE Networks

suggested the use of its artificial

intelligence (AI) solution HIRE-

Alchemy, which included natu-

ral language processing, AI and

predictive analytics. The outcome

was outstanding.

When the consultancy im-

plemented the AI solution in its

recruitment system of updating

resumes from e-mails, job portals,

etc, it recorded a 500 per cent

increase in its resume matching

capabilities. In the process, it also

managed to register a whopping

2000 per cent increase in its data-

base size.

Artificial intelligence is increas-

ingly being recognised as an inevi-

table concept the world over. And

while it is creating waves across

industries, the human resources

(HR) industry has silently started

using it for substantial gains. And

deep learning plays a pivotal role

in it.

“We are testing the waters be-

fore AI implementation. Globally,

it may have taken off in a big way

but India will follow suit soon,”

Arjun Prathap, CEO and Founder,

Edge Networks

Local tracking services

Be it parcel delivery or local cab

tracking, this feature is the most

widely used by enterprises. Popu-

lar applications like Gobasket and

Swiggy use Google Maps APIs to

receive customer orders, calculate

availability, distance and cost, and

allow customers to track delivery.

Cab services like Grab and GoOpti

use the scalability and advantages

of Google Maps to provide satisfy-

ing experience to their customers

and easy work for their drivers. All

over the globe, there are many such

enterprises that utilise Google Maps

for local tracking services.

to sum up

These instances show how different

offerings from Google Maps can be

customised to the needs of organisa-

tions. Enterprises can leverage the

intelligence provided by Google Maps

services to effectively streamline

their expenses management while

multiplying their profits through up-

graded business strategies.

—Paromik Chakraborty, technical journalist, EFY