The Africa Report — July-August 2017

A COSMETICS GIANT IN AFRICA

LABORATOIRES BIOPHARMA

COVEREDAREAS AREASTOBECOVEREDBY2020

A CORE BUSINESS: BEAUTY
Biopharma distinguishes itself todaythrough the qualityof the pro-
ducts itprovides to an ever more loyal clientele. Itboasts a portfolio
of three babyproductbrands, along with twentyother ranges, pro-
duced to international standards and adapted to the needs of all its
consumers.
With constantlyrenewed passion, as well as a real desire to revolu-
tionise the world of beautyin Africa, Laboratoires Biopharma has
chosen to make innovation the focus of its developmentstrategy.

THE INNOVATION PACT

Throughoutall these years of continuous improvement, the com-
panyhas focused on research in order to better understand market
needsandprovideasuitablesolution.Theresultisdiversifedpro-
ducts, sustained investmentand multidisciplinaryteams working
to improve a productrange positioned to be the bestin terms of
satisfaction and performance. Innovation is the keyto success in
this process, demanding an approach thatkeeps the companyone
step ahead of the competition. Laboratoires Biopharma has some
surprises in the pipeline, with increasinglyenriched products and
original formulations.

THE AFRICAN CHALLENGE
Laboratoires Biopharma has an extensive and rapidlygrowing pre-
sence across Africa. Its top brands, such as Balneo, Biopur, Talangai
and MobyBébé are distributed in several countries throughoutCen-
tral, Southern and WestAfrica and have become household products
used dailyin some 20 countries on the continent.
And the adventure continues...

GROWTH OF LABORATOIRES BIOPHARMA

Founded in 2001, this company has over 350 employees to date. It has won numerous awards and acquired distinctions.
This international recognition has contributed to strengthening its renown.

2001

FOUNDING OF

LABORATOIRES

BIOPHARMA

2005

WINNER OF THE

GRAND PRIX FOR BEST

COMPANY AND

SME/SMI

2007

LAUNCH OF MOBY BEBE,

THE FIRST BABYCARE

RANGE

2009

WINNER OF THE GRAND

PRIX FOR BEST

COSMETICS INDUSTRY

IN CENTRAL AFRICA

Entered Ivorian and

Gabonese markets

Entered Nigerian and

Acquired firstpackaging machinery Congolese Markets

Acquired plastics

production plant forpackaging

WINNER OF THE PRIQUA

GOLD OSCAR FOR THE

COSMETICS INDUSTRY

2010

Objective: Offer all

Camerooniansaffordable, quality

beauty products

Sub-Saharan Africa is increasinglybecoming an economic bonanza for the cosmetics market. Recentindicators record

growth of between 8% and 10%, well above the 4% trend for the worldwide sector as a whole. This presents a real oppor-

tunityfor local industries to deploya strategyaimed atentering and conquering this market. One of these is Laboratoires

Biopharma, the ambitious Cameroonian companybased in Douala and which, for more than 15 years, has been mapping

outits route towards becoming the African giant.

years of

existence

coverage of the

continent

Top Brands

+15 50% +20