Today, with Biopharma’s success, you
are planning to strengthen your presence
abroad. What is your plan?
As an entrepreneur, I can’t set a limit at
this time, when I’m planning to expand my
company’s scale of impact. It is open to new
horizons, to entering newmarkets...
Having maintained the motivation that has
inspired us over the past 15 years – that of
being able to offer all Africans excellent
qualityproductsspecifcallydedicatedto
their skins –we are currentlyfocusing on
making them accessible to everyone’s bud-
gets. We need to get a foot into the niche
markets we have explored. This can only
be achieved bybuilding production units
in high potential countries such as Nigeria,
Angola or Côte d’Ivoire, countries that offer
real opportunities for growth that we must
embrace fully.
What are your tools for this expansion ope-
ration?
I have always believed that our strength lies
in our vision of improvement, which is sup-
ported byour manycommitments to going
higher and further. With 15 years of conti-
nuousdevelopmentinthefeldofcosme-
tics, our solid experience in this business is
built on our knowledge of the markets and
a perfect mastering of our environment.
This strength is bolstered byqualityhuman
resources, illustrated bya team of young,
dynamic and enthusiastic employees in
whomIaimtofosterasenseoffulfllment
through a managerial strategybased on me-
rit, fairness and excellence.What is this emphasis on innovation all
about?It is important to note that this is the pillar
of our industrial master plan. Currently, in
Douala, we have production plants with
high operating capacity. Our Research &
Development department, which guarantees
theeffciencyofproductionintermsofpro-
cess and formulation innovation, also en-
sures a constant monitoring of the sector, in
order to remain at the forefront of biotech-
nological breakthroughs, which in turn al-
lows us to differentiate our offer and create
more value for the consumer. Added to this
is a skilled workforce that has continuous
training in newmaintenance and quality
controltechniques. The industrial and logis-
tical organisation of these innovation-based
plants greatlyincreases the abilityof our
companytorespondtothespecifcdemands
of the markets.We would love to knowmore about the
other aspects of your business expansion...The goal of our expansion across Africa
makes absolute sense. Firstly, it’s an op-
portunityfor Biopharma to immerse itself
inthespecifcsofAfricancountriesother
than Cameroon. Diversityand varietyare
an enormous source of wealth on which the
companycan capitalise. Then, when set-
ting up abroad, we will use the local labour
force to build the planned production plants,
whichrepresentsasignifcantcontribution
to the economyof the host countries. There
will also be sharing of experience and, in
particular, skills transfer.
Ideally, the footprint left bythe consumer
beneftswill,inthelongterm,helpusbuild
a real African archetype in terms of the
cosmetics industry.You seem to be so passionate about this in-
ternationalexpansion.Howfardoyouin-
tend to go?HereImustrefertomyfrstcommentsin
this interview. We will not set anylimits.
Laboratoires Biopharma’s primarymission,
asdefnedintheconcept“TheSoulofBlack
Beautyis Back” is to provide the most opti-
mal solutions to the needs of black and dark
skin. Of course, it is important to carrythis
expertise as far as our target requires us to
and as far as our capabilities allow.2014
LAUNCH OF BALNEO
MOISTURISER RANGE
FOR YOUNG SKINS2015
FIRST EDITION OF THE
MISS BIOPHARMA
NATIONAL BEAUTY
CONTEST2017
NEW LABORATOIRES
BIOPHARMA VISION
“THE SOUL OF BLACK
BEAUTY IS BACK”Objective: Reach young,dynamic executives and offer
them suitable productsMr. Francis Nana Djomou,CEO, LES LABORATOIRES BIOPHARMA
http://www.laboratoires-biopharma.comInterview bySophieKumba
in DoualaADVERTORIAL