4 Wednesday June 8 2022 | the times
fashion
Top, £45,
bottoms, £40;
boden.co.uk
£120;
deakinandblue.com
A
dverts that try to sell
me a swimsuit: a size
6, 19-year-old
woman is frolicking
in the surf. Now
she’s stretched taut
on a surfboard.
Finally weary,
she’s reclining on a sun-
drenched rock, back arched.
Adverts that would
actually sell me a
swimsuit: a size 14,
fortysomething woman
is walking down a
treacherous rocky path to
a busy beach, carrying a
cool box, six towels, a tote
bag full of suncream and
crisps, a parasol and a raffia
basket with a book she hasn’t started
reading yet and probably won’t get to
today, and her arse is covered by her
swimsuit. Next, she is sitting cross-
legged on her towel, eating her picnic
lunch, fending off a hungry dog, and
her arse is still covered by her
swimsuit. Then she’s having a swim
and she’s tangled in seaweed, and a
little jellyfish has stung her ankle, but
her arse is still somehow, miraculously,
covered by her swimsuit and neither
of her boobs has popped out.
They’d sell millions. But, alas.
Instead we have the thong bikini,
beloved of the Kardashians and 90 per
cent of women under 25, judging by
the new series of Love Island that
started on Monday (not watching? You
surprise me). And for those who look
at a thong and think, “Frump-y! I’m
not a nun,” Gucci has reissued a
logoed G-string that Tom Ford
designed for the brand in 1997 as
a bikini: yours for £400.
A fortysomething
colleague decided to
hunt for tips for the
perfect summer
swimsuit (the Gucci
didn’t quite win her
over, fussy) on
Mumsnet. Yes, she found
bum coverage, but
everything looked “a bit like
Speedo, or just very naff”. What
if you’re not a hardcore swimmer nor
a lover of twee micro-florals?
First, bikinis. The hardest to find
with bum coverage and boob support.
Right: £95; deakin
andblue.com.
Below: top, £140,
bottoms, £90;
formandfold.com.
Left: Charlie
Gowans-Eglinton
The fashion editor Tona Stell
launched her brand, Tona the Label, to
bridge the gap between the style she
wanted and the size she needed. The
collection is small and sustainably
made; bikini tops come in bra sizes
32DD to 38FF, and the briefs in a
choice of high waisted or lower cut.
The underwired tops are double lined
with adjustable straps, so you get the
support you would from a bra. I have
the cream towelling Bella top and Lulu
bottoms (£75 and £50 respectively,
tonathelabel.com), and there is a
gingham check and a Seventies-
wallpaper floral.
High-waisted briefs give good
coverage for bum and tums. If you
want your legs to look longer, a higher
cut at the side will help, but there
will be a less generous amount of
fabric over the bum. For
something in between, Melissa
Odabash has a good range of
high-coverage briefs with a band
at the top that can be worn
folded down for tanning or pulled
up to create a high waist
(from £114, sold separately so you
can mix and match tops,
odabash.com). Toast’s Bibi bikini
(£85 top, £55 bottoms, toa.st) has
high-waisted briefs and a cross-
back top with removable soft cups
for medium support. Form and
Fold’s D+ range is photographed on
£140;
cossieandco.com
models of different ages and sizes,
which is invaluable — I love the
J Taylor underwired top and high-
waisted briefs in a graphic, collaged
print made of recycled nylon (£140
and £90 respectively,
formandfold.com).
Now to swimsuits. If you need only
light support in the bust, look for
swimsuits that are cut straight across
the back, or are low cut but have a
strap at bust line. Anything cut low at
the back offers minimal support, so
don’t bother if you want more.
Top, £75,
bottoms, £50;
tonathelabel.com
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The chic swimwear guide for
I know how hard
it is to find bikinis
to flatter your
curves, says Charlie
Gowans-Eglinton