22 Business Franchise Australia and New Zealand
expert AdviceStan gordon, ceo of
Franchised Food company,
is a passionate franchisor.
with so many franchises
available to buy, Stan
knows all too well the ups
and downs that come with
owning a business, as well
as all the questions potential
franchisees have – or should
have - when buying a
franchise.
how to choose the
right franchise
for you!
how to choose the
right franchise
for you!
“make sure you are passionate about the brand you are joining.
do you have the same aims and business goals? do you ‘get’
the brand?”Here, Stan offers his insights and
knowledge into how best to select the right
franchise for you, the important factors to
consider, and the personal attributes you’ll
need to have to ensure your business is a
success.
It’s so important to do your research on the
franchise brand you are looking to purchase.
Find out how big or small the company
behind it is, and be realistic about what you
are expecting. Does the franchise business
model match your ideal business model?
Do they offer marketing support? Are they
available for ongoing assistance or only when
it suits them? Do they offer social media or
marketing assistance? Can you choose yourown store location or is it given to you?
Smaller franchise systems often won’t have the
range of support, nor access to wider services,
but they are often more readily available
to answer your questions. Large franchises
obviously have a successful and proven
franchise model, but you need to be aware
that some with very large franchise systems
you sometimes risk being counted as just a
number. How do you combat the above? Do
your research! Contact other franchisees. Look
into all aspects of the brand and do your due
diligence. Remember, you get what you pay
for... and you don’t know if you don’t ask!
You also need to make sure you are passionate
about the brand you are joining. Do you have