—*
Abbrevrations
AAHCI’ AustralianAssociation
nfBuddhistCounsellorsand
Psychotherapists
ABC Australian
BroadcastingCorporation
ABS AustralianBureauof
Statistics
CPI-l clinical
pastoral
education
F
PMT Foundationforthe
Preservation
of
the
Mahayana
Tradition
FWBO FriendsoftheWesternBuddhistOrder
ITCA
insight
Teachers”Circleof/tustialia
LGA
local
government
area
[.PP
LiberationPrison
Project
NSW New
SouthWales
5135
Special
Broadcasting
Service
561 SokaGakkai
lntemational
TBRL team-based
right
livelihood
WBD WatBuddhaDhamma
WBO WesternBuddhistOrder
(now
knownas
TriratnaBuddhist
Order)
Introduction
Michelle
BarkerandCristinaRocha
Inlate 2009
peopledriving
down
oneof
Sydney’s
busiest
roads.
stopping
when
the
lights
turnedred.couldlook
up
inthe
sky
toseetheDalaiLama
looking
downatthemfromanoversizedbillboard
on
top
ofa
building.
Nexttohim
stoodthe
question:
‘OurFuture:
Whois
Responsible?‘
Thiswasan
advertising
campaign
carried
by
theDalai
LamainAustralia
organization
thatwas
managing
his
teaching
eventsandhis
participation
intheannual “Mindand ItsPotential‘
conferenceinAustralia.The
campaign
erectednine
large
billboardsin
keycity
sitesforfiveweeksthat
stayed
lit
up
all
night.
Thesame
image
alsocirculated
onabout 30 busesforthesame
period;
smaller
posters
were
put up
in
many
cafesandon
lightpoles
andbus
stops.
ThiswastheDalaiLama'sseventhvisitto
Australia;
thefirstonehadbeen
in1982.Inaninterviewwiththe
SydneyMorning
Herald,
Lynn
Bain
(generalmanager
oftheDalaiLamainAustralia
organization)
observed:“Youdon'thavetobe
BuddhisttoconnecttoHisHolinessiswhatwe're
trying
to
say'(Harvey
2009).
Since
winning
theNobelPeacePrizein
1989.
theDalaiLama‘s
popularity
has
enabledTibetan
Buddhismtoreachamuch
larger
audienceintheWesternw.
Thisis
particularly
sobecauseoftheDalaiLama’s
emphasis
on
general.positive
valuessuch
as
happiness.
harmony
withthe
environment.
and
compassion.
This
is enhanced
by
thefact thattheinternationalmediahavebeenenthusiasticin
embracing
Buddhism
generally
as
trendy
andexotic
(Baumann
1995:
Baumann
andPrebish2002: ]:Rocha
2006:
130—4).
Thisis
equally
thecaseinAustralia.
WhentheDalaiLamaarrived
in
Australia
he
gained
muchmedia
coverage.
Asfor
previous
visits.
large
audiencesflocked
tohistalks.
TheDalaiLama’svisitsillustrate
one
aspect
oftheAustralianencounterwith
Buddhism.BuddhisminAustraliais
bestdescribedas
pluralistic.
asasubstantial
numberofBuddhisttraditions.schools
and
lineages
havetakenroot. In 2006
Buddhistsaccountedfor2.]
per
centot'Australia‘s
population.
almost
doubling
the 1996
figures,
and
making
itthefastest
growingreligion
inAustralia The
numberofBuddhistadherentsinAustralia
has
grown
due
both to
large.
ale
Asian
immigration
andtheinterestof
Anglo-Australians,
However,
Australia‘s
close
geographical
proximity
toAsiahasmeantthatthe
development
ofBuddhism
inAustraliaissomewhatdin‘erenttothe
growth
ofBuddhisminother
Western
countries.Thisvolumeseeksto
explore
theBuddhist
experience
inAustralia
with