FranchiseCanada September | October 2017 39Copper Branch
A fast casual concept serving a chef-inspired 100 per
cent plant-based power food menu, in an urban-inspired
setting – that’s what makes Copper Branch unique, says
Founder and CEO Rio Infantino. “It’s whole foods, which
promote longevity of life. It’s good for the planet, with
incredible flavours.”
After working in the industry for more than 25 years,
Infantino recognized the need for a QSR brand that
offered clean, responsible, and chef-inspired foods. He
self-financed eight corporate stores in Quebec in just
under two years, then began franchising in 2016, open-
ing additional locations in Quebec and Ontario. Half-way
through 2017, with multiple franchise signings in Quebec,
Ontario, and Alberta, Copper Branch is set for expansion
across Canada.
Copper Branch is best suited for both high-density
downtown cores and residential neighbourhoods. Stan-
dard hours of operation are from 8 a.m. to 11 p.m.
Copper Branch has created a simplified yet compre-
hensive system that requires no previous restaurant
experience – though previous management experience
is an asset. The franchise offers an extensive training
program for running the day-to-day operations. This
program includes corporate operational support and
presence for the planned openings. And Copper Branch
offers its franchisees the tools to execute proven local
marketing initiatives, while executing a strong branding
strategy that reaches out across Canada.
“Our system attracts people who are passionate about
a healthy lifestyle, and our mission is in helping others
to eat well,” says Mark Segall, Director of Franchising &
Real Estate Development. The ideal franchisee will have
excellent communication and customer service skills,
and be comfortable with outreach into the community.
“They have a true belief and pride in what they do, and
will go the extra mile to attract business.”
“Copper Branch has strong operating systems in
place that make delivering a consistent product to the
consumer easily achievable. Tied to a mission in serv-
ing power food, Copper Branch is truly leading the food
revolution,” says Segall.COPPER BRANCH STATS
Franchise units in Canada: 7 (as of June 2017)
Corporate units in Canada: 10 (as of June 2017)
Franchise fee: $30K
Investment required: $300K-$450K
Start-up capital required: $150K-$200K
Tr aining: Yes, full training
Available territories: All of Canada, US, International
In business since: 2014
Franchising since: 2016
CFA member since: 2015FRESH FLAVOURS