FranchiseCanada September | October 2017 41Pür & Simple
For a lot of families in Quebec, breakfast is a popular
meal to eat in a restaurant. “It’s ingrained in our culture,”
says Ritou Maloni, VP of Market Development & Business
Development for Pür & Simple. The breakfast, lunch, and
juice bar franchise was founded in 2016 by three hospi-
tality professionals with a vision: to be the number one
choice for breakfast and lunch, not only in their home
province, but across the country.
The menu features fresh, locally- and ethically-
sourced food. “People are more conscious of what they
are putting in their bodies, and looking for brands that
care about their health and lifestyle choices. We use only
cage-free eggs and other high-quality ingredients, free
from chemicals and preservatives,” says Maloni. A typi-
cal Pür & Simple restaurant will be 3,000 to 3,300 square
feet, with about 125 seats, plus a coffee bar, a juice bar,
and ‘grab and go’ takeout options.
Franchisees can expect to make an investment of
$450,000 to $550,000, with 35 to 40 per cent of that being
liquid capital. “We are looking for franchise partners who
have a passion for good quality food, and a dedication to
our core values and to offering an exceptional customer
experience. Typically, they will be open from 6 a.m. to 3
p.m., so they will have a life outside of work – that’s hard
to find in the restaurant business.”
The franchise provides six weeks of theoretical and
practical training at a corporate store, then two weeks
of on-site training and assistance when the new location
opens. Each franchisee receives individualized coaching
and support on an ongoing basis. “We have a back-end
technology system that provides financial data in real
time. This allows us to track the pulse of each business,
and increase success because of our quick response
time,” says Maloni.PÜR & SIMPLE STATS
Corporate units in Canada: 1
Franchise fee: $30K
Investment required: $450K-$550K
Start-up capital required: $175K
Tr aining: Six (6) weeks of training (Theoretical and Practical) and
Two (2) weeks of on-site opening training and assistance
Available territories: All of Canada
In business since: 2016
CFA member since: 2016FRESH FLAVOURS