FranchiseCanada September | October 2017 45Jenny, Franchisee since 2011IT’S NO SURPRISE WHY
WE’RE THE TOP DOG
CANADA’S
LARGEST
PET SPECIALTY RETAILEROVER
40 YEARS
IN BUSINESSWE OFFER MORE THAN
7,000
PRODUCTS325
FRANCHISED LOCATIONS
AND COUNTING!BECOME OUR NEXT SUCCESS STORY!
[email protected] | 1-800-845-4759
petvalu.com/franchiseBeaverTails pastry is always going to be our signature,
but we’ve now rounded it out with ice cream, poutine,
and hot and cold beverages.”
Because BeaverTails is a non-traditional food service
franchise, its expansion strategy is a bit different, as
well. “We’ve focused on four key areas: traditional tour-
ist towns and locations; a mobile ‘treat fleet’ that brings
BeaverTails food trucks to fairs, festivals, and events;
food service partners who license the brand at amuse-
ment parks and zoos; and the newest one, outlet malls,”
says Di Ioia. “For many franchises, location is important.
For us, it is absolutely the number one thing.”
BeaverTails looks for hands-on, fun-loving franchi-
sees. “Franchisees have got to be involved in it. Our
seasons tend to be shorter, winter or summer only, and
franchisees are completely immersed,” explains Di Ioia.
New franchisees prepare for opening with training in
Montreal and at the new location. From there, business
coaches stay in close contact through site visits and an
intranet that keeps everyone in the company connected.
“We’re a one-of-a-kind business that operates in fun
and festive environments,” says Di Ioia. “We have fun with
our franchisees, and they have fun with their staff and
customers. It works best when you approach it that way.”
BEAVERTAILS STATS
Franchise units in Canada: 124, U.S.: 9, and international
distribution agreements in Japan, South Korea, and UAE
Franchise fee: $30K
Investment required: $90K-$200K
Tr aining: 1-week hands on, marketing & ongoing support
Available territories: All of Canada, US, International
In business since: 1978
Franchising since: 1992
CFA member since: 2010UNIQUELY CANADIAN
Pino Di Ioia, President & CEO