FranchiseCanada SeptemberOctober 2017

(Tuis.) #1
FranchiseCanada September | October 2017 49

South St. Burger is looking for quality obsessed, customer focused franchisees for the
Edmonton, Vancouver, and select markets in Ontario and the GTA.
Join Canada’s #1 Premium Burger destination, with over 40 stores and counting.
The company has won numerous awards over the years, but the one we are most proud of is the
Pinnacle Award for Franchise Excellence.
If you’re interested in a fresh and exciting opportunity with a company committed to customers
and franchisees, give us a call. Contact Liz at (416) 963-5005 (or email [email protected])
for franchise information.

SOUTHSTBURGER.COM BETTER BURGERS FRIES SHAKES


across North America to traditional storefront loca-
tions and non-traditional spaces like sports arenas,
university campuses, and airports, as well as events
(like their World Poutine Eating Championship) via
food trucks. “Next is the U.K., Australia, Europe, Asia,
Middle East. Total world domination!” says Smolkin,
adding that there are still communities in Canada and
the U.S. to fill in. “In some places, we’re only in the non-
traditional locations or only in one city in an area and,
really, we should be everywhere. Like, our store in Sud-


bury is doing great, so why not have one in North Bay?
We haven’t even scratched the surface of the opportuni-
ties out there.”
Smolkin looks for franchisees that fit the culture. “I
want people who believe in the brand and really get it.
They need to be driven, passionate, hard-working – all
the clichés that are clichés for a reason.”
Once on board, new franchisees receive a minimum
of two weeks of training both before and after the loca-
tion opens. “It’s really important to us that they go out
ready. We have to differentiate ourselves, and to do that
we need people who are bringing that weird, wild, and
wacky experience to their store.
“It’s a fun ride on the gravy train.”

SMOKE’S POUTINERIE STATS
Franchise units in Canada: 100, U.S.: 50
Franchise fee: $30K
Investment required: $350K
Tr aining: 4 weeks
Available territories: All of Canada, US, International
In business since: 2008
Franchising since: 2008
CFA member since: 2009

UNIQUELY CANADIAN

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