64 Canadian Franchise Association http://www.cfa.ca | http://www.LookforaFranchise.ca
H
usband-and-wife business duo
Mike and Rosa Vallilee know
what it’s like to start their own
business from the ground up. If
you ask Mike about their experi-
ences, he’ll tell you it takes per-
severance and a lot of hard work
to promote your new company and drive business
through the door.
The Vallilees enjoyed their entrepreneurial freedom,
but this challenge alone was enough for them to seek
a more structured and reliable business model. That’s
when they turned their attention to the franchise in-
dustry, which gave them the opportunity to still be
their own bosses, but with a loyal customer base al-
ready established.
“The franchise model appealed to us because all
the initial leg work is done, and customers already
know and love the brand,” says Mike.
When Mike and Rosa first began researching fran-
chises to invest in, they knew right away they want-
ed to join a company that already had a well-known
brand name, positive name recognition, and was a
leader in its industry.
That’s when they came across Booster Juice, a com-
pany that not only fit their franchising criteria, but was
also family-friendly, an important factor in their decision.
“It had to be something that we were comfortable
with allowing our kids to enjoy daily,” reflects Mike.
The Vallilees got in contact with Booster Juice, and
had ongoing discussions about becoming franchisees
for several months. However, it wasn’t until February
2016 at The Franchise Show (now The Franchise-
Canada Show) in Toronto that their franchise dreams
became a reality.
Expecting only to meet with Booster Juice repre-
sentatives, you can imagine Mike and Rosa’s surprise
when they showed up to the Booster Juice booth and
were presented with their own franchise.
Excited about the prospect of joining the franchise
family, and encouraged by the faith Booster Juice
had in them, Mike and Rosa didn’t waste any time.
They quickly travelled to the Booster Juice head office
in Edmonton, Alberta, where they spent two weeks
learning more about the brand and what it means to
be a Booster Juice franchisee, and meeting with com-
pany executives and partners.They knew instantaneously that they had made the
right choice, and would soon be starting a rewarding
career working alongside a franchise that embraces its
franchise partners and values open communication.
“The Booster Juice support structure is excellent!
We can call anyone at any time with questions and
get immediate answers,” says Mike. “The different de-
partments are also always updating the franchisees
with information and changes, which keeps the brand
current and fresh.”
For Canadian entrepreneurs interested in attending
The FranchiseCanada Show, Mike suggests coming
prepared with your questions by researching the dif-
ferent franchises that will be exhibiting. “When you
go, make sure you ask a lot of questions, because
this is your time to interview them and find a fit that
works for you.”
Today, Mike and Rosa are having the time of their
lives, and are already looking to expand their role
within the franchise. “We are very excited to be a part
of Booster Juice, and our future plans are to continue
to grow the brand by opening more locations!”Tradeshow Success Story:
Mike and Rosa Vallilee, Booster Juice
“When you go, make sure
you ask a lot of questions,
because this is your time to
interview them and find a fit
that works for you.”NAVIGATING A FRANCHISE TRADESHOW