FranchiseCanada SeptemberOctober 2017

68 Canadian Franchise Association http://www.cfa.ca | http://www.LookforaFranchise.ca

DEVELOPMENT DEPARTMENT
Q Director of Development. Oversees the Franchise
Development Managers, Market Planners, and Real
Estate. This person ensures the sales process works
efficiently to attract and sign qualified franchisees and
to secure sites. They might also oversee the Design and
Construction Department. This position is responsible
for setting the strategic direction of development, and
for ensuring the various personnel are executing on the
tasks for achieving the development goals.
Q Franchise Development Manager. This is often the first
person a prospective new franchisee meets. Approval to
become a franchisee is driven by the Franchise Develop-
ment Manager. All documents are completed by the fran-
chise candidate; the information is verified; credit and
criminal checks are completed; and the market informa-
tion, business plan, and executive summary are submit-
ted and presented for approval. The Franchise Develop-
ment Manager also schedules interviews between the
franchise candidate and executive team. Once approval
is granted, the Franchise Development Manager informs
the other departments and monitors to ensure the proj-
ect stays on track.

Q Market Planner/Analyst. Identifies the best areas/

markets in which to build a location based on the fran-

chisor’s criteria. This person researches and analyzes

demographics, traffic patterns, competition, spending

patterns, etc. They also work with the Marketing Depart-

ment to locate areas of a city to target with advertising

based on demographics, traffic patterns, etc.

Q Real Estate Manager. Assists the franchisee in finding

a location that meets the requirements of the franchi-

sor, and gets the location and project budget approved.

They also work with real estate brokers to ensure the

latter is searching for locations, and that the brokers

understand the site criteria needed for the location to

be successful. This position reviews and filters all sites

that are sent to the franchisor. The Real Estate Depart-

ment can take various formats. In some cases, there is

a corporate franchisor staff member who specializes in

real estate for the brand. In other cases, the Franchise

Development Manager also fulfills the real estate func-

tion. Another alternative is that a third party or supplier

company which specializes in real estate works with the

franchisor and franchisee. Once the site is secured, the

Real Estate Manager informs all other departments as

Director of

Operations

Director of

Development

CFO

Director of

Marketing

Franchise Development Managers

Market Planner/Analyst

Real Estate Manager

Senior Construction Manager

Opening Team

Regional ManagerTraining Manager

Marketing Coordinator

Marketing Manager (Communications)

Marketing Manager (LSM)Research Manager/Chef

Controller/Accountant

Finance Manager

HR Manager

Office Manager

Paralegal

Design

Manager Reception

COO

CEO

FRANCHISE SYSTEM ORGANIZATIONAL CHART

CAREERS IN FRANCHISING