Billboard_Magazine_September_2_2017

On July 27, Billboard and Ford brought fans closer to the

music they love with the launch of Ford Front Row. The

first event of a four-part concert series kicked off in Los

Angeles at the historic Belasco Theater with Tinashe and

BJ the Chicago Kid. Both acts wowed the audience of

more than 1,000 lucky RSVP-only guests.

The can’t-miss concert series will continue to bring

thousands of music lovers to see chart-topping acts

and on-the-verge artists with stops in Miami, Atlanta

and New York City.

1. Ford Front Row launched at Los Angeles’ Belasco Theater with Tinashe
   and BJ The Chicago Kid.


2. BJ The Chicago Kid kicked off the event serenading all in attendance.


3. Attendees took the ultimate selfies via Ford Front Row’s neon selfie booth.


4. Tinashe kept the audience dancing by performing some of her biggest hits.


5. and 6. Gig-goers enjoyed “riding” along in the 2017 Ford Mustang GIF booth.


6. Guests were able to take a piece of the show home with them with
   Ford Front Row guitar picks.

EVENTS & HAPPENINGS

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