IdEnTIFyIng SouRCES 135
important contribution to the academic conversation, the article will not
be published.
When you begin your research, you may find that popular sources
provide helpful information about a topic or an issue — the results of a
na tional poll, for example. Later, however, you will want to use scholarly
sources to advance your argument. You can see from Table 6.2 that popu
lar magazines and scholarly journals can be distinguished by a number of
characteristics. Does the source contain advertisements? If so, what kinds
of advertisements? For commercial products? Or for academic events and
resources? How do the advertisements appear? If you find ads and glossy
pictures and illustrations, you are probably looking at a popular magazine.
This is in contrast to the tables, charts, and diagrams you are likely to find
in an education, psychology, or microbiology journal. Given your experi
ence with rhetorical analyses, you should also be able to determine the
makeup of your audience — specialists or nonspecialists — and the level of
language you need to use in your writing.
TABLE 6.2 Popular Magazines Versus Scholarly Journals
crITerIa popuLar magazIneS SchoLarLy JournaLS
Advertisements Numerous fullpage color
ads
Few if any ads
Appearance Eyecatching; glossy; pic
tures and illustrations
Plain; blackandwhite
graphics, tables, charts,
and diagrams
Audience General Professors, researchers,
and college students
Author Journalists Professionals in an aca
demic field or discipline
Bibliography Rarely give full citations Extensive bibliography
at the end of each article;
footnotes and other
documentation
Content General articles to inform,
update, or introduce a
contemporary issue
Research projects, meth
odology, and theory
Examples Newsweek, National
Review, PC World,
Psychology Today
International Journal
of Applied Engineering
Research, New England
Journal of Medicine
Language Nontechnical, simple
vocabulary
Specialized vocabulary
Publisher Commercial publisher Professional organization,
university, research insti
tute, or scholarly press
SOURCE: Adapted from materials at the Hesburgh Library, University of Notre Dame.
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