From Inquiry to Academic Writing A Practical Guide, 3rd edition

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IdEnTIFyIng SouRCES 135

important contribution to the academic conversation, the article will not
be published.
When you begin your research, you may find that popular sources
provide helpful information about a topic or an issue — the results of a
na tional poll, for example. Later, however, you will want to use scholarly
sources to advance your argument. You can see from Table 6.2 that popu­
lar magazines and scholarly journals can be distinguished by a number of
characteristics. Does the source contain advertisements? If so, what kinds
of advertisements? For commercial products? Or for academic events and
resources? How do the advertisements appear? If you find ads and glossy
pictures and illustrations, you are probably looking at a popular magazine.
This is in contrast to the tables, charts, and diagrams you are likely to find
in an education, psychology, or microbiology journal. Given your experi­
ence with rhetorical analyses, you should also be able to determine the
makeup of your audience — specialists or nonspecialists — and the level of
language you need to use in your writing.

TABLE 6.2 Popular Magazines Versus Scholarly Journals
crITerIa popuLar magazIneS SchoLarLy JournaLS
Advertisements Numerous full­page color
ads

Few if any ads

Appearance Eye­catching; glossy; pic­
tures and illustrations

Plain; black­and­white
graphics, tables, charts,
and diagrams
Audience General Professors, researchers,
and college students
Author Journalists Professionals in an aca­
demic field or discipline
Bibliography Rarely give full citations Extensive bibliography
at the end of each article;
footnotes and other
documentation
Content General articles to inform,
update, or introduce a
contemporary issue

Research projects, meth­
odology, and theory

Examples Newsweek, National
Review, PC World,
Psychology Today

International Journal
of Applied Engineering
Research, New England
Journal of Medicine
Language Nontechnical, simple
vocabulary

Specialized vocabulary

Publisher Commercial publisher Professional organization,
university, research insti­
tute, or scholarly press
SOURCE: Adapted from materials at the Hesburgh Library, University of Notre Dame.

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