AnALYzing visuAL RHEToRiC: AdvERTisEmEnTs 255FIGURe 8.4 Drinking and Driving Psa The image is of a full beer glass
representing a mixture of light and dark beers. The main text heading reads:
The “It’s Only Another Beer” Black and Tan. A list of “ingredients” follows:
8 oz. pilsner lager. 8 oz. stout lager. 1 frosty mug. 1 icy road. 1 pick-up truck.
1 10-hour day. 1 tired worker. A few rounds with the guys. Mix ingredients.
Add 1 totalled vehicle. Never underestimate ‘just a few.’ Buzzed driving is drunk
driving. Sponsors appear at the bottom of the page: AdCouncil.org and U.S.
Department of Transportation.■ (^) Further ads for analysis: Figures 8.4–8.5
08_GRE_5344_Ch8_211_256.indd 255 11/19/14 11:04 AM
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