256 CHAPTER 8 | FRom ETHos To Logos: APPEALing To YouR REAdERs
FIGURe 8.5 health Care Psa A tongue depressor appears against a plain
white background next to a headline that reads: open up and say anything. The
text underneath it reads: want better health care? start asking more questions.
to your doctor. to your pharmacist. to your nurse. what are the test results?
what about side effects? don’t fully understand your prescriptions? don’t leave
confused. because the most important question is the one you should have
asked. go to http://www.ahrq.gov/questionsaretheanswer or call 1-800-931-AHRQ
(2477) for the 10 questions every patient should ask. questions are the answer.
The sponsors appear at the bottom of the ad: Ad Council, the U.S. Department
of Health & Human Services, and AHRQ Agency for Healthcare Research and
Quality.
08_GRE_5344_Ch8_211_256.indd 256 11/19/14 11:04 AM