The CEO Magazine Australia — November 2017

(Steven Felgate) #1

BEST OF


BOTH WORLDS


The future is right in front of us, so it


should come as no surprise that Porsche


has produced a hybrid that people


might actually want to buy.


WORDS • STEPHEN CORBY

I


n terms of incompatible, non-comprehensible concepts, it’s right up there
with the idea of ‘clean’ coal, justice for all, and a non-vengeful
politician. Yes, we’re talking about the concept of a hybrid-powered
car that’s fun, fast and desirable to own.
Anything is possible, of course, as Tesla has shown by shocking us
with electric cars that are truly like a bolt of lightning.
But hybrids? Thanks to flag-bearers like the execrable Toyota Prius,
they’re about as exciting and brag-worthy as regular bowel movements.

120 | theceomagazine.com

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