24 | theceomagazine.com
Clockwise from top left: Eddie with fellow TV
personality Sam Newman in 2006; With mentors
James Packer (left) and David Leckie in 2001;
Attending last year’s Melbourne Cup with wife
Carla, and sons Joe (left) and Xander; Hosting the
Reach Out To Asia Telethon with Rove McManus in
2004; At The CEO Magazine’s 2016 Executive of the
Year Awards; Watching his beloved Collingwood
Magpies in 2006 with sons Xander (left) and Joe;
Boxing legend Muhammad Ali is one of Eddie's
greatest heroes, alongside his brother Frank and
Collingwood full-forward Peter McKenna.