Preface xvIn parallel to the above I worked with a volunteer professional designer,
René Held, who helped in creating a logo and identity for One Welfare. This
helped to build up a website, social media and almost a One Welfare brand
that could be easily identified and recognized by anyone in the world.
After this, One Welfare took on a life of its own, with its own website,
social media and international appearances. Support for the concept has
not stopped growing ever since, and I am very grateful to everyone who has
provided assistance and support along the way, towards the publication of
this book.
The journey towards publication has helped me to explore further
many domestic and global issues around the concept of One Welfare, and
by doing this I have realized that One Welfare is already very much pre-
sent in our lives and work. It is just that no one has named many of those
activities, projects, publications, etc., in such a way before. One Welfare is
already a reality and I am really hoping that this book will help to enable
further development of existing and new initiatives to help achieve a better
world for all.
Reference
García Pinillos, R., Appleby, M.C., Scott-Park, F., Smith, C. and Velarde, A. (2015)
One Welfare – a platform for improving human and animal welfare. Veterinary
Record 177(24), 629–630.