Professional BoatBuilder - February-March 2018

(Amelia) #1
FEBRUARY/MARCH 2018 19

quite a few cup holders, but if the cus-
tomer wants another in a certain loca-
tion, we ask, ‘Where do you want
them?’ And we put them in.”
With a starting price of $750,000,
and most going out the door just shy of
$1 million, one would expect  rst-rate
materials, workmanship, and  t-out.
Gavio and Truslow are working hard
to deliver.
Commissioning designer Michael
Peters to create the new models was a
no-brainer. He is one of the top Ameri-
can designers of performance power-
boats (see PBB Nos. 126 and 127). But
his a ection for Bertram runs deeper: it
was he who bought the derelict White
Tornado with the aim of restoring it,
and then sold it to the current owner.

not there. Everyone loves the old Ber-
trams, but the world has changed. Ten
or 12 years ago there were maybe 700 of
these types of boats built a year; now it’s
a third, and Viking gets 80% of it. We’re
embracing the new world. Our owners
are educated and wealthy.  ey know
boats extremely well, so they know
what they want.”
 e wife of one customer wanted
two garbage cans instead of just the
one that is standard. So they gave her
two. “You and I might say, ‘Huh?’ but
to her it was important,” said Truslow.
Industry veteran Earl Blackwell, who
came out of retirement to help set up
the shop and serve temporarily as vice
president of production, was on a tour
with us and chimed in: “ e boat has

On news that ownership of Bertram
had been transferred yet again, indus-
try observers wondered what tack the
new owners would choose: produc-
tion of series-built models or custom
one-o s?  e answer is: semi-custom.
To date, management has settled on
two models—a 35 and a 60 (10.7m and
18.3m). A 50 (15.2m) is on the draw-
ing boards.
“Bertram was a production-line
company,” said Truslow, who knows
something about series production;
previously he was president of Edge-
Water Boats in Edgewater, Florida.
“ e market is smaller and the world is
semi-custom. We’re not aspiring to be
the Bertram of old. Every one of these
boats is semi-custom.  e volume is

Facing page—The new Bertram 35 (10.7m) has a  berglass structural grid and liner bonded to the hull; here, bulkheads awaiting
installation are suspended from gantries. Above—Equipped with a pair of 500-hp (375-kW) C7.1 Caterpillar turbocharged engines,
the all-out  shing machine cruises at 28 knots burning 1 gal (3.8 l) per mile. Inset—From left to right: industry veteran Earl
Blackwell, who helped set up production; CEO Peter Truslow; and Cody Kozlowski, the customer service manager.

Bertram171-ADFinal.indd 19 12/29/17 4:42 PM

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