Photoshop_User_February_2017

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photoshop user

› february 2017

094

DesignMakeover

COLUMN › ›

JAKE WIDMAN

before

CLIENT

Professional and Organizational Development

Network in Higher Education

We’re looking for product packaging or labels, print advertisements, websites, and magazine covers that are currently in the marketplace for

future “design makeovers.” So if you or someone you know has a design that you’d like us to consider making over, or if you’re a designer and

you’d like to be considered for a future “Design Makeover,” send us an email at [email protected]. (Note: This is purely a design

exercise and the designers do not work directly with the client, create functioning websites, etc.)

We’ll also be covering real-world makeovers in this column, so let us know if you recently had a branding makeover or if you did a branding

makeover for a client that you’d like us to consider.

makeover submissions

The nonprofit Professional and Organizational

Development (POD) Network in Higher Education,

started in 1976, has a membership of about 1,300 higher-

education professionals. The organization’s goal is to

improve teaching in higher education, explains member

Natasha Haugnes. “To teach at a college level, you don’t

need training in teaching,” says Haugnes, and the POD

Network works to fill that gap.

Like Haugnes, POD members hold positions in faculty

development at their respective institutions. (Haugnes

is Faculty Developer and New Faculty Advisor at the

Academy of Art University in San Francisco.) Most of them

are located in the United States and Canada, though the

organization does have an international reach.

The POD Network “runs on volunteer work,” says

Haugnes. That extends to its logo and branding, which until

last year was always created by people in the organization.

The network had five different homemade logos from its

founding through 2015; the most recent dated from 2007.

It featured three “bubbles” or “leaves,” representing the

network’s instructional, professional, and organizational

foundations. (Those three elements had appeared in other,

more explicit forms in earlier logos.)

A few years ago, the subject of refreshing or revamp-

ing the logo started to come up again. Haugnes was on

the POD Network’s Board of Directors for three years,

and “during that time, there was a lot of discussion about

cleaning up the organization’s branding,” she recalls. And

about two years ago, one of the committees put forth a

proposal to get some branding done. Haugnes picked up

on the idea and got some funds approved.

educational circles

The five different homemade logos

from POD’s founding through 2015