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46 |ARTS & CRAFTS HOMES Winter 2017


the
guild

AFTER YEARS WORKING as a freelance illustrator and
graphic designer, Cindy Lindgren wanted to explore
her interests in a more personal way. She’d become
intrigued by the Arts & Crafts movement after see-
ing a period textiles exhibit in St. Paul: “I was struck
by the abstract textile and embroidery designs.”
Concentrating on her own region—Lindgren
grew up in Iowa and now lives in Minneapolis—she
began to shape images for note-
cards and art prints using local
motifs including the thistle, luna
moth, and Solomon’s seal. She
adapted quickly when tradition-
al graphic design went digital.
Knowing how to create designs
by hand and mix her own colors made for an eas-
ier transition, she says. Her mastery is apparent in
her catalog of 100 or more nature-inspired designs
for fabric and wallpaper. She was one of the earliest
designers for Spoonflower, an online marketer of
custom fabrics (see the box on the opposite page).
Despite the use of cutting-edge technology
and the limitless potential for reaching customers
through the internet, Lindgren feels that Spoon-
flower and another company for which she designs,

Modern Yardage (modernyardage.com), are in keep-
ing with the Arts & Crafts tradition. “There’s no
waste, nothing is printed until it’s ordered. We can
create these very custom images that a big company
could not offer.”
Lindgren still starts every design the old-fash-
ioned way, by sketching with a pencil. “Then I refine
the sketches until I get a tight pencil line, and then
finish it on the computer in Illustrator, where I re-
draw all my lines and fill the shapes with colors.”
She starts with a single image, usually the
basis for a notecard, which is the biggest part of
her business (sold online through etsy.com). “I can
expand it into a pattern if I think it will work as a
fabric. Once you have your design, you can do it in
multiple colorways.”
You do need to know how to make a repeating
square, a technique used in most patterned wallpa-
per and textile design, to create a template image
called a tile. While some designs are less successful
in repetition, others can be startling in their appeal,
like the Scalloped Pine panel. “When that tiled, it
looked really cool. It was fun to flip it in different
ways so that the pinecones came together.” a
—Mary Ellen Polson

FROM LEFT Looking at native plants in a new way
inspired Lindgren to design an Arts & Crafts-
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CINDY LINDGREN LLC
Craftsman Nouveau Art
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( 612 ) 929-06 57
cindylindgren.com

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