15 insider secrets for industry success
The Professional Photoshop Book 13
- FUND A PROJECT ON KICKSTARTER
Kickstarter is one of the best-known crowd-funding
websites. Some artists have been using it as a way
to generate money to publish or produce personal
projects. For example, Lois van Baarle (www.loish.
net) has recently used the site to fund an artbook of
her work, which was a huge success, being 100 per
cent funded within two hours and smashing her
original target. She talks us through why she used
Kickstarter: “I’ve been planning on making an
artbook for years and spent a lot of time
researching. A lot of artists self publish, which is a
great idea, but requires a massive investment up
front. That’s why I chose Kickstarter – it enables you
to set a minimum amount needed for your project
to be successful. If you don’t meet your minimum,
you know it’s not worthwhile to pursue.
“There’s no way to guarantee success, but it helps to
generate a lot of exposure through social networks. In
my case, it also helps to be able to give my backers
something that they can’t get anywhere else. This is
the first book that will feature this much background
information, insight and tips into what I do. It’s [also]really important to put time and effort into the
campaign, not only by making a nice movie and some
appealing graphics, but by taking the time to talk to all
the backers personally and answering questions.
“I recommend Kickstarter to creatives who are
extremely motivated and willing to put in lots of time
and effort to make their project come to life. It’s not
easy money by any means, considering all the hours
and effort that go in, as well as the structured financial
plan you have to set up before starting, but it can be
the boost you need to make your project happen.”© Lois van Baarle