The Professional Photoshop Book - Volume 7 2015

TECHNIQUES

EXPERTS REVEAL HOW TO MASTER PHOTOSHOP’S

TYPE TOOLS AND EXPLAIN HOW YOU CAN CREATE

TYPOGRAPHIC DESIGNS LIKE A PROFESSIONAL

TYPE

PRO

T

ypography swirls with words, leaps with

letters and dazzles with definitions, while

it’s something that all graphic designers,

motion designers, comic book artists, and

illustrators – indeed anyone who uses a computer

• has to tackle at some point, it’s also an area in
  which you can specialise to an incredible degree. You
  can be a type designer, creating the fonts for the rest
  of us to use, you can be a typographer, wrangling
  and laying out those typefaces, or you can be a
  lettering artist, creating the individual letterforms
  and words needed for specific illustrations.
  Indeed there is so much terminology that even
  design-literate folk can get it wrong. As Seth Mach
  points out, “A typeface has come to mean the style
  and design of visual aspects of an alphabet and
  specific letterforms. A font refers to categorisation
  of aspects of the specific weight (book, bold, black),
  size (points) and style (condensed, extended,
  oblique) of a typeface.” Essentially, “a font is the
  delivery method of a typeface in a specific weight
  and style in the digital file format.”
  Once you have the basics fixed in your mind then
  you can start to get excited about the possibilities
  that text offers. Remember, leading is the amount of
  space between lines of text, tracking is the space
  between groups of characters, and kerning is the
  amount of space between two particular characters.
  For Charles Williams, part of the fun is that he has “a
  more brief-centric open-minded stylistic approach
  [to type projects] than I do with pure illustration. This
  is because typography briefs require the type to
  respond creatively to the specific messaging of

© Alexander Klement

© Linzie Hunter

For Every New Thing: “During the month of January,” explains Linzie

Hunter, “I put a shout-out on social media for people to share their New Year’s resolutions with me. Each day I would pick one and

create an image inspired by the words and the sentiment behind each goal. I combined lettering with illustration”

36 Days of Type A: Klement’s, “where every day a new letterform needs to be 3D Days of Type is “a fun project” of Alexander

designed. It’s great for keeping creativity flowing in a short turnaround and working as quickly as possible, helping to build

many core skills used as a graphic designer”

MEET THE EXPERTS

BART VAN DELFT

http://www.web-farm.nl

@bartvandelft

The work of Dutch graphic designer

Bart van Delft spans a range of media,

but typography is a particular interest

of his. He describes himself as a

minimalist when it comes to type.

ANDY HAU

http://www.andyhau.com

@ANDYKWHAU

Andy Hau is the creative force

behind A.H.A. Design Ltd, a design

studio that insists on being

multi-disciplinary. Nevertheless,

typography is one his key skills.

ANASTASIA STANKEVICH

http://www.ankastanillustration.com

@a nkastanart

Freelance artist and illustrator

Anastasia Stankevich mixes

traditional and digital techniques in

her work, and takes much of her

inspiration from nature.

STEVE SIMPSON

http://stevesimpson.prosite.com/

@s teves impson

Steve Simpson has 30 years of

award-winning graphic design,

illustration and typography under

his belt, with clients including

Vodafone, Absolut and the Wall

Street Journal.

ALEXANDER KLEMENT

http://www.alexander-klement.com

@alexpklement

A graphic designer at 999 Design,

Alexander Klement “loves working with

type to create interesting graphic

solutions,” and is pleased his current

role has a varied client base so he can

keep developing his typographic skills.

CHARLES WILLIAMS

http://www.madeup.org

@thisismadeup

Made Up is the name of Charles

Williams’ London-based illustration

and type studio. He has worked for

clients like Adobe, Google and Nike.

LINZIE HUNTER

http://www.linziehunter.co.uk

@linziehunter

Linzie Hunter studied illustration at

Chelsea College of Art and

Design. She is a hand-lettering artist,

whose work is created digitally, but

she also enjoys traditional

print-making.

JANELLE CUMMINS

http://www.janellecummins.com

Motion graphics designer Janelle

Cummins recently graduated from

Savannah College of Art and Design,

and is currently based in California.

MURILO LOPES

http://www.behance.net/murilolopes

Art director and motion graphics

designer Murilo Lopes is a

freelancer working out of Sao

Paulo, Brazil.

BRANDON NICKERSON

http://www.bnicks.com

Brandon Nickerson is a designer

from Florida, who now lives and

works in New York. He is passionate

about using his skills to build brands.

SETH MACH

http://www.sethmach.com

@seth_mach

Seth Mach is a visual designer and

artist based in San Francisco. He

received his M.F.A. degree from the

Savannah College of Art and Design.

MARTIN SCHMETZER

http://www.martinschmetzer.com

@m artins chmetzer

An illustrator who focuses on

hand-drawn lettering, Martin Schmetzer

lives and works in Stockholm.

Pro type techniques

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