The Professional Photoshop Book - Volume 7 2015

RADOXIST STUDIO

DESIGNING FOR

NOMINATED FOR THE IMAGE COMMISSIONED CATEGORY IN THE ARCHITECTURAL

3D AWARDS 2015, THIS POSTER DESIGN FOR TFL SAW CREATORS RADOXIST

STUDIO COMBINE 3D AND PHOTOSHOP TO GREAT EFFECT

ADVERTS

W

hen a small studio gets a

commission as big as a poster

design for the London

Underground, you’d think that

they’d really have to work to win it. That wasn’t

the case for Radoxist Studio’s commission Just

As Mega Beneath – the agency handling the

work picked them especially. “TMP came to us

directly. I think it is because we have done some

work together before then and we really enjoy

the cooperation,” explains Radoxist’s lead visual

artist Radoslav Žilinský. “They see us as a

strong partner that can be relied on. And it is a

two-way relationship too. I really like how they

communicate, it feels like they are putting effort

and care into it.”

Radoslav Žilinský

LEAD VISUAL ARTIST

All images © R

ad

oxist

Studio and T

FL

Jakub Goda

HEAD OF CGI

WWW.RADOXIST.COM

So which parts of the project were down to

TMP and which were done by Radoxist Studio?

Žilinský says that this varies depending on the

agency and the job. “It is never the same. Many

times the agencies are not able to have a

perspective of what can be done, which tools to

pick and how long would it take. So [this time]

they came with a pencil sketch and brief and it

was our part to discuss how it will look. So

basically, they came with a sketched idea, we

have done the full resolution artwork, and then

they cropped the formats and put typography

on the final layouts.”

Radoxist Studio is no stranger to working

with big-name clients, including a campaign

celebrating Magnum’s 25th birthday. The small

studio punches well above its weight creatively,

an ability that’s perhaps enhanced by the way

that it works. Žilinský is the main driving force

behind the studio, which he set up after

becoming a successful 3D artist. “I had the

nickname Radoxist before as a 3D artist. First I

did pictures just as personal artworks, to learn

3D software and to build my visions. Some of

the artworks were quite successful and gained

some awards too. I caught a lot of attention on

the internet and [started to get] commercial

jobs. It was the time that my career slowly

shifted from personal to commercial stuff.

“The philosophy of Radoxist studio comes

from me as a person. I never want to become a

factory for visuals with an army of soldiers, like

for example Ars Thanea. For me it’s about

much more sympathetic studios like

Sagmeister & Walsh. Small private and

exclusive studios that take great care with

every project. The feeling that comes from soul

rather than ego.

“But less philosophically, it is basically about

me as an artist and [in terms of how the studio

works] one guy si next to me that helps me all

the time. Then when a project comes along I

THE BRIEF

Project: Just As Mega Beneath

Agency: TMP worldwide / UK

Client: Transport for London

Visual production: Radoxist Studio

Lead visual artist: Radoslav Žilinský

Head of CGI: Jakub Goda

3D artists: Daniel Lešták, Aleš Zvolánek, Miloš

Jakubec, Braňo Adamčík

Creative direction: Alistair Wotton

Copywriting: Dan Turner

Art direction: Lucy Adela-Smith

Concept: Dan Turner, Lucy Adela-Smith

“[The clients] were attracting commercial

managers to join London Underground and the

only way to do it was to make an amazing and

eye catching visual. They wanted to show them

how complex and interesting London is beneath

and we [were tasked with] realising their vision.”

Graphics & new media

168 The Professional Photoshop Book

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