The Professional Photoshop Book - Volume 7 2015

Underground infrastructure: The

poster was designed to recruit commercial managers for Transport

for London, so it needed to reflect the stations and construction

projects that they’d be running

Key landmarks: The brief originally

called for a wider panorama of London with more of the city on

show, but time and compositional constraints made Radoxist Studio

rethink this and concentrate on Big Ben as an immediate icon of London

Classic typography :visuals were completed, the Once the

message of the advert was added in TfL’s iconic Johnston font

London streets: It was important to

reflect the busy atmosphere of central London and some of its iconic features

• red buses, telephone boxes and a Union Jack Mini all make an appearance
  alongside pedestrians and traffic

Peeling back the surface:element of the brief was that the The key

surface of London was being peeled away to show that the

city’s infrastructure is just as big and important underneath

Designing for adverts

The Professional Photoshop Book 171

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