shipyards
ONE COMPANY,
ONE BRAND... ONE MAN
Doyou believe that bybecoming part of the
Perinifamily Picchiottihaslostits historical
name forever?
Well the way you put it can seem certainly dramatic, but it isn’t. Al-
low me to rephrase that, starting with a fundamental precondition: It
is virtually impossible to position two brands in the world of luxury,
especially when one ofthem is so ‘heavy’ and takes away much off
the other’s limelight. And basically this is the reason why we’ve de-
cided to merge the new motor yacht line into Perini’s brand name
which is decidedlymore recognisable and moreprestigious interna-
tionallythan Picchiotti’s.
The decision therefore has been dictat-
ed mainly by the different image of the two
brands.
I’d say the decision was apurely rational one and therefore foundedTo talk about makinga come back for ayard that has been ranking
among the world’s most prestigious, may certainly appear to be
somewhat reductive. Nevertheless with its new company set up
and the ensuing policies and strategy deriving from it, Perini Navi
is presenting itself to the top segment of the market with a new
enriched image which is different to the preceding one. If for no
other reason than its brand, which has always been internationally
recognised for the unmistakable style ofits large sailing yachts, the
company now expects to become equally distinguishing in what
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thanks to its acquisition of the historic Picchiotti yard. We inter-
viewedPerini’snewPresidentandCEOLambertoTacolitolearn
moreaboutthis.
Corradino Corbò interviews Lamberto Tacoli,
president and CEO Perini Navi