7 0 C a n a d i a n Y a c h t i n g F E B r u A r y 2 0 18Y o u r P A S S P O R T t o A F F O R D A B L E b o ati n g!
Wit h h alf pri c e d tr a n si e nt st a y s,
fr e e p u m p o ut s a n d di s c o u nt e d f u el,
o ur m e m b er s S T R E T C H T H EI R
B O A TI N G D O L L A R all s e a s o n l o n g.M ari n a s i n:
L a k e O nt ari o, T h e Ri d e a u C a n al,
S mit h s F all s, Ri d e a u F err y L a k e,
T h e Tr e nt- S e v er n W at er w a y,
C h e m o n g L a k e, B al s a m L a k e,
L a k e S c u g o g, L a k e Si m c o e,
S p arr o w L a k e, Littl e L a k e,
G e or gi a n B a y,
t h e N ort h C h a n n elA n d wit h o v er 1 5 0 0 di s c o u nt
l o c ati o n s of o ur ot h er p art n er
s er vi c e s a cr o s s C a n a d a,
o ur m e m b er s c a n str et c h t h eir
b o ati n g d oll ar w h er e t h e y
li v e a s w ell a s w h er e
t h e y b o at –
3 6 5 d a y s p er y e ar!1 2 2 0 Di vi si o n R o a d E a st, S e v er n, O nt ari o L 3 V 0 X 5
7 0 5- 3 4 5- 6 9 9 9 • i nf o @ d o c kli n k s. c a • w w w. d o c kli n k s. c a
D ock Links w as conceived in the fall of 2016 by Scott Leclerk and Lyndon G reene, a couple of
likem inded friends w ith over 20 years of boating experience throughout the G reat lakes and
Trent-Severn W aterw ay. In recent years the pair noticed that people just w eren’t out boating
as m uch as they had been in the past, but rather w ere choosing to stay at the dock and treat
their boat m ore like a ‘cottage’ or ‘sum m er hom e’.
D igging deeper, the tw o began talking w ith a w ide array of boaters that seem ed to fall
into this group. O ne prim ary reason for this grow ing trend w as identified by nearly all those
they spoke w ith; boating had just becom e too expensive. A lot of people w ere choosing to
do only 1 trip per season and aside from that they w ere staying relatively close to their hom e
port, if they chose to leave the dock at all. Scott and Lyndon then spoke w ith m arina opera-
tors w ho expressed that having boaters staying at the dock m ost of the season w as having
a detrim ental affect on m arinas. W ith rising hydro costs, less fuel sales and a less parts and
service sales, m arina operators w ere feeling the pinch of the changing boating dynam ic.
To com bat this trend Scott and Lyndon began to develop a program that w ould be
advantageous for boaters and m arinas and so the concept of a m em bership program that
offered discounts to boaters w as developed. The tw o hit the road talking w ith select, high
quality m arinas, restaurants, and other businesses in the m arine industry to research the via-
bility of the D ock Links concept. The support w as overw helm ing w ith all types of businesses
looking to partner w ith D ock Links and offer boaters discounts. H ence D ock Links w as born!
Throughout the sum m er of 2017 the num ber of D ock Links Partner m arinas grew from
9 to 27 and now stretch from Lake O ntario, through the Trent Severn W aterw ay and into
G eorgian Bay and Lake H uron. Scott and Lyndon then travelled inland w here partner
m arinas w ere located and m et w ith local business ow ners w ho w ere w illing to offer boaters
a discount. Restaurants, spas and other service providers jum ped on board to offer potential
D ock Links m em bers discounts to visit their businesses.
By N ovem ber 2017 D ock Links w as w ell established w ith over 950 m em bers. The D ock
Links m em bership card and its associated D ock Links app grants m em bers access to over 1700
discounts across Canada and that num ber continues to grow.
The D ock Links team is extrem ely excited for the 2018 season, and have even added a
full tim e sales m anager to continue to provide new avenues and opportunities for its
m em bers. Further, Scott and Lyndon continue to evolve the opportunities for potential
discounts and even have plans to take the success of D ock Links national.
D ock Links has certainly seen substantial success in its first year and has the support of
the m arine service industry and boaters alike. D ock Links has already begun to achieve the
goal that started it all for Scott and Lyndon; to get boaters m oving again. W ith their drive,
and the support of the boating com m unity D ock Links w ill continue to grow and provide a
w elcom e avenue to help get boaters off the dock.For a full review of D ock Links and the num erous discounts available see:
w w w .docklinks.caA D V E R T O R I A LD o c k L in k s B o a t e r M e m b e r s h ip C a r d , S t r e t c h in g Y o u r B o a t in g D o lla r
Scott Leclerc and Lyndon G reene,
B oat Links founders.