Classic Car Mart - Spring 2016_

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British car factories: Nissan


In the 1990s thousands of mid-sized Almera and fi rst generation Primeras rolled off the production lines at Washington alongside the Micra.


is that the plant is reputed never to have lost


production over an industrial dispute.


There were clouds on the horizon though


in the shape of one Carlos Ghosn who arrived


courtesy of Renault – or rather the Renault-


Nissan Alliance.


General opinion among industry pundits and


academics alike during the late ’90s was that


car makers needed to achieve a ‘critical mass’ in


order to survive in an increasingly global market


and a general rush of mergers was the result.


One of these was the establishment of a


cross-shareholding between French state-


controlled Renault and Nissan. With Nissan


struggling fi nancially at the time, this was


heavily weighted in Renault’s favour, with the


French fi rm acquiring a 36.8 per cent stake


in Nissan. In turn Nissan pledged to create a


similar holding of Renault stock, although it


was to take until 2001 for the fi rm to be on a


suffi ciently sound fi nancial footing to acquire


15 per cent of Renault, at which point Renault


increased its Nissan holding to 44 per cent.


Given the dominance of Renault in the combined


operation and the fact that Nissan was struggling,


it was no surprise that the arrival of Ghosn as Chief


Operating Offi cer at Nissan was met with some


The Micra has been a top seller for the company and


three generations of this popular model have been


produced at Nissan's Washington plant.


Classic Car Mart Spring 2016 39

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