PREPARE YOURSELF FOR TOMORROW
PHOTO: BRETT GUNDLOCKDRONING ON
As if the traffic wasn’t bad enough in Mexico
City, these commuters have to put up with these
ad-toting drones too. The slogans carried by the
UAVs are urging people to use their cars less,
and use Uber instead – the ad at the front says
“This is why you never see the volcanoes,” a
reference to the smog blocking out the vistas in
the city. The makers of the ride-sourcing app see
Central and South America as a key area
for growth and, true to form, are utilising
the very latest technology to get their message
directly to potential users. While it’s a smart
publicity stunt, we can’t help but worry
about it catching on over here.Uber uses UAVs for ads
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