DIGITAL COPY ON MAGZTERHow does one choose the artists to buy?
Kiran Nadar: Most important thing is you must
like the work. If we look at art and think about
‘how much money that artwork is going to
bring’, then that is the wrong attitude. One has
to have an eye and taste for art and the work
should not be repetitive and to see how the
artwork will be perceived after five years.
Jai Danani: I personally rely on my own ‘eye’
when choosing to buy artists. But I also suggest
people do their research; ask questions and learn
not only about what the artist is doing right now
but also what they are doing next. Is this a fad?
Or is this an artist that will continually push
themselves to bring new energy into their work?Is it passion or is it investment, an asset that can
be put into a portfolio?
Kiran Nadar: It is both. For different people it
is different but for me it is passion. For a true
collector it is always passion, but investment side
is also important.
Jai Danani: I think art is both – it’s a healthy
reality that we are now all comfortable with. I
don’t think I know any significant Indian family
or company today that doesn’t invest a portion
of their portfolio in art. This doesn’t mean that
they are not passionate about it and are only
looking for gains, I think it is quite the opposite- supporting your country and the arts is an
important part of growing brand India today.
Blame, Shilpa Gupta, Installation
with Blame Bottles which contain
Simulated Blood, 300 cm x 130
cm x 340 cm, 2002-2004
Image Courtesy of the Artist(^66) / arts illustrated / feb 2016 - mar 2016 /IAF - Delhi Connecting Art