FROM RAW RENDER IMAGES
TO FINAL AD
WORK IN
PROGRESS
Progress 2: Add the occlusion
pass and ground shadow path
Progress 3: Add glow to the car
02
EXPORT THE MAJOR PASSES FROM THE
3D PACKAGE
The render passes are very important. They give you
a great amount of control after the rendering
process, especially if you work in 32 bit, so you have
to export as many as you can. There are some major
ones you have to export though: Diffuse, Global
Illumination, Reflection, Refraction, Specular,
Occlusion, and RGB Matte. The pass names may
differ from one render engine to the next.
01
CREATE MOTION BLUR
REFLECTIONS
This method can be applied in any
3D package, but in our case we
used Maya. Create polygonal
plans around the car, with
different colours that match the
street scene and create nice
reflections on the car. A HDR
image will be used to light the
scene. Don’t just light the scene
with indirect lighting from the
HDRI, though; you also have to
use a direct light to reduce
‘blotchiness’ in the final image.
Progress 1: Import the passes
MAHMOUD YOUSSEF
be.net/Mahmoud_youssef
OUR EXPERT
Youssef is a 3D generalist and has
worked in many areas across the
creative industry, including
animation, advertising, channels
identity and publishing.
You will find all the passes needed to
re-create this image, and the major
layers that make up the final look at
FileSilo.co.uk/bks-609. The
background scene is from
thinkstockphotos.com.
COMBINE THE ELEMENTS
GET WHAT YOU NEED FROM 3D SOFTWARE AND LAYER ELEMENTS IN PHOTOSHOP
CREATIVE LIGHTING EFFECTS
SOURCE FILES