04
THE MECHANIC
Being a tea brand, it only felt right that the name (Teapot Test) and
mechanic feature a teapot! Users would place teapots on the game board to
try and predict where the wickets will fall, with live game data being
populated from the Press Association feed.03
DESIGN
Yorkshire Tea is a straight-talking,
down-to-earth brand, and this is something we
wanted to be reflected in the design of the game,
with an uncomplicated UI that really benefits from a
strong colour palette. The ‘how to play’ illustrations
add a touch of personality to the game.05
SOCIAL CAMPAIGNS
It wasn’t just the game that proved popular; we also created two
successful social campaigns that ran for several weeks. #YorkshireTeaBreak
asked people to get together and share pictures of their tea breaks, while Rhythm
& Brews asked the nation to help pick the soundtrack to The Ashes Summer!02
PROTOTYPING
As with most projects we undertake,
fleshing out the structure and key user journeys
meant working up several interactive wireframes.
Here at Engage we favour using Axure for producing
clickable wireframes, and Marvel for more hi-fidelity
prototypes. We find it really helps everyone visualise
projects at an early stage.YORKSHIRE TEA, BREWTIME BINGO
SENIOR DESIGNER TOM HORNER TALKS US THROUGH THIS PROJECT FOR YORKSHIRE TEA TO DEVELOP ITS
EXISTING MATCH DAY GAME INTO A GAME THAT USERS COULD PLAY LIVE THROUGHOUT THE ASHES01
THE CONCEPT
The challenge lay in creating a simple,
accessible game based on the complexities of the
cricket scoring system. No mean feat! After brain-
storming a few ideas, we began to work up some
quick scamps in Photoshop. At this point we share
them with the client for some initial feedback.