light photography to a professional level. Apple also added the
slow-motion selfi es, dubbed “slofi es,” that allow you to take
slow-motion videos on your front-facing camera. All of the
new iPhone models have a new Portrait Lighting effect called
High-Key Mono as well.
With the newer iPhones, you can edit your fi lms in the Pho-
tos app with the added cropping and trimming tools. You also
have a wide array of fi lters to pick from to give your video foot-
age a unique twist. Shot in 4K at up to 60 fps, you’ll notice a big
difference in color and clarity compared to your iPhone XR. All
three iPhones also have increased drop protection, increased
water resistance, and new dust-resistant technology to reduce
Lightning port-related drama.Beyond that, what separates the
iPhone 11 from the 11 Pro and 11 Pro Max are the cameras.
WHO’S BUYING THE IPHONE 11?
Casual Apple consumers who aren’t concerned with own-
ing the best camera should buy the iPhone 11. The iPhone 11
increases the battery life from the XR by one hour and has a
20 percent faster CPU. Like the XR, the 11 comes in an array
of colors, including a few new options; purple, white, yellow,
green, black, and product red. The iPhone 11 continues the XR’s
legacy of a 6.1-inch LCD Liquid Retina display.
WHO’S BUYING THE 11 PRO AND 11
According to Apple, the more expensive iPhones
are for “professionals,” but professionals of what? If
the specs are anything to go by, Apple is pushing its
more expensive iPhones as cameras that can make
phone calls as opposed to smartphones that happen
to include cameras.
Both the 11 Pro and 11 Pro Max have the much
derided three-lens array. With that extra rear-facing
lens, Apple is inching closer to creating a one-stop photo- and
video-editing suite. Alongside the wide and ultra-wide rear-
facing lenses, the additional telephoto lens creates higher
clarity and better color contrast, allows more light in, and takes
wider photos than previous iPhone models.
The main difference between the 11 Pro and the 11 Pro Max
is the screen size. The 11 Pro, like the XS, offers a 5.8-inch
OLED display while the 11 Pro Max offers the same screen
size as the XS Max at 6.5 inches. Combined with the A
chip, the 11 Pro has four extra hours of battery life compared
to the XS and the Pro Max has fi ve hours more battery life
compared to the previous generation.
All of these advancements point toward the higher-end
iPhones targeting photographers and videographers and the
lower-end iPhones targeting the average consumer.
NOW YOU CAN SELECT A WATCH BAND:
APPLE WATCH SERIES 5
Good news, everyone; Apple’s invented the option to pick
the color watchband you prefer without having to buy it sepa-
retely. The new Apple Watch introduces the Watch Studio to
the Apple store, where buyers can mix and match watch cas-
es with the band of their choice.
In addition to the Watch Studio, Apple introduced the Watch
Series 5. The Series 5 is available in aluminum, stainless steel,
titanium, and ceramic. Prices start at $399 for the GPS model
and $499 for the cellular version, the same launch costs as
the now discontinued Series 4.
WHO’S BUYING THE APPLE WATCH
The price point indicates that Apple is trying to attract new
users to the Apple Watch. Unlike the iPhone, smartwatches
are still relatively new technology with more upward momen-
“THE DIFFERENCE BETWEEN
ONE GENERATION OF
HARDWARE AND THE NEXT
IS GETTING SMALLER.”
(Continued on page 18)