tum. It’s in Apple’s best interest to get as many buyers invest-
ed in the Apple Watch as possible in these early stages. In
that respect, the new watch seems to be aimed at a general
audience. This is great news, because the Series 5 features
are defi nite improvements and include innovative steps miss-
ing from the incremental changes to the iPhone.
The new watch has an always-on Retina display that re-
sponds to ambient light. This means that you can view your
watch at any time without having to raise to wake and with-
out worrying about disrupting a darkened movie theater. The
always-on display is powered by an ultra-low power display
driver and overall improved power management compared to
earlier models.
Along with the always-on display, the Series 5 has an
enhanced Workout app and a new Compass app showing
real-time elevation, latitude, and longitude. Unfortunately,
Apple did not include sleep tracking in the Series 5, despite
earlier speculation. However, the watchOS 6 does include a
Cycle Tracking app for menstruation and a Noise app for keep-
ing your ears healthy.
A SURPRISE TWIST: APPLE ANNOUNCES
THE IPAD 7
Tim Cook unveiled the new iPad at the September an-
nouncement, in spite of rumors suggesting that no new iPads
would be announced until October. Unlike with the iPad Air,
Apple chose to announce the iPad 7 on stage as opposed to
via press release. The new iPad has a better and brighter dis-
play than the iPad 6, is geared toward supporting the iPadOS,
and works with the fi rst-generation Apple Pencil.WHO’S BUYING THE IPAD 7?
Starting at $329, the budget iPad 7 is another indication
that Apple is struggling not to outpace the budget of the
average consumer. With a 10.2-inch Retina display, the iPad
7 is only slightly larger than the iPad 6 and comes with the
impressive-sounding A10 Fusion CPU. This new CPU is better
equipped to handle the increased processing load of the new
iPadOS. The iPad 7 also boasts the iPad Pro’s Smart Connec-
tor, meaning you can use your full-size wireless keyboard with
your iPad 7.APPLE ARCADE, APPLE TV PLUS, AND
THE FUTURE OF APPLE SERVICES
Apple announced that Apple Arcade would launch for the
iPhone on September 19 with rollouts for other platforms
corresponding with the release of software upgrades. Apple
Arcade is only $4.99 per month for the entire family with a
one-month free trial for over 100 titles with new games set to
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