Advanced_Photoshop_Issue_139_-_2015_UK_

TOP 5 PRODUCTION TIPS

15:00

PERSONAL PROJECTS

If I have time, I have a look at some

personal and promo projects. I always have a few on

the go and they are largely what brings in the new

work and stimulates interest in the company.

17:00

TOMORROW’S PREP

Review the day’s work, make final

adjustments and prepare for tomorrow. I also make

sure I have sent and read all the emails I need to.

19:00

INTERNATIONAL CALLS

Due to having international clients,

sometimes I have to do evening conference calls. I

try to make sure they are not too late, though I have

been called a few times at one in the morning!

All images: © pokedstudio

■UNDERSTANDTHEBRIEF

Get all the information that you can from the client first, before

starting on any work. Clarify deadlines and size requirements from

the outset.

■CONCEPTS

Get going on the concepts once you have clarified the brief,

butonlysharethebestwithyourclients,ortheonesthatyouthink

are achievable.

■ KNOW YOUR TEAM

Gettoknowyourownskillsandtheskillsoftheteamyouareworking

with,sothatyoucanassignthebestpeopletotherightjobs.

■CHECKYOURSOFTWARE

Make sure your software is up to date, and you have any plug-ins or

side-wareinstalledbeforeyoustart;don’tfindouthalfwaythrough

that everything is incompatible.

■ STAY EDITABLE

Make sure you have easily editable versions ready at the end of the

projectincaseyouneedtogobackandredoanything.

[Personal projects] help

promote pokedstudio and

to build new skills in various

software and learn new

approaches to workflow

Garden: A rare image showing a

departure from colour, though maintaining the usual quirkiness

that the studio is known for

Avatars:online game ( From the Fight My Monster http://www.fightmymonster.

compokedstudio has created nearly all the ), created by Dominic Williams.

artwork, illustrations, characters, adverts, animations and merchandise