Advanced_Photoshop_Issue_139_-_2015_UK_

MILTON MENEZES

http://www.lightfarmbrasil.com

OUR EXPERT

Milton is a creative retoucher and

director at Lightfarm Studios in

Brazil. He is also a professor at

Miami Ad School and primary

speaker at Photoshop Conference,

Pixel Show and Adobe MAX.

T

his image came out of Victor Maiorino’s

head,” explains Milton Menezes. “He’s the

CG artist at Lightfarm Studios. My job

was to use Photoshop to make the

image pop, as well as fix reflection problems,

white balance, colour correction, create extra

droplets and add the overall warmer feel. This

Photoshop work was supposed to look invisible,

as the original render was pretty much half way

there. We take renders just as raw shots and treat

them the same way.”

This approach to post-production – treating a

3D render as if it’s a photograph in need of

retouching – is what allows Lightfarm to achieve

the level of believability that characterises the

team’s work. Their approach means that even the

most whimsical subject matter looks as if it really

exists, which is an essential skill in producing

believable advertising images.

Founded in New Zealand, but with a creative

team (headed up by Milton Menezes) also based

in Brazil, Lightfarm is a truly international studio,

and as well as commissioned work for its

high-profile clients, Lightfarm also produces

personal projects to help the teams develop their

skills. This image is one of those – let’s take a

look behind the scenes at Lightfarm to see how

they produced it.

LIGHTFARM’S POSTPRODUCTION CREW ARE

LUCKYENOUGHTOCOLLABORATEWITHONEOF

THEBESTCGITEAMSINTHEADVERTISING

INDUSTRY. HERE’S HOW THEY WORK WITH THEIR

INCREDIBLY REALISTIC RENDERS

PRO POST

PRODUCTION