EYE ON DESIGN INDUSTRY NEWS
TOP ARTISTS SHARE
THEIR SECRETS IN
NEW WACOM PROJECT
WACOM’SCREATEMORECAMPAIGN FEATURES SEVERAL SOUGHT
AFTER ARTISTS FROM AROUND THE GLOBE. THE BRILLIANT ARTISTSSHARE THE SECRETS TO THEIR SUCCESS AND CREATIVE KNOWLEDGE
O
n 15th July 2015, Wacom launched its Create
More campaign. The campaign itself targets
both professionals and enthusiasts in the fields
of illustration and photography.
Create More showcases 11 of the world’s top
artists including: Benjamin Von Wong, a visual
engineer and illustrator from Canada, Lithuanian
digital artist and photographer Natalie Shau, Miss
Led, an illustrator from the UK, American comic book
artist Brooke Allen, Robert Hranitzky, a German
photographer and motion designer, Crystal Kung, an
iIlustrator from Taiwan, Chilean cartoonist Alberto
Montt, Ohagi, a Japanese illustrator, Australian
illustrator Guy Shield, photographer and digital artist
Adrian Sommeling from the Netherlands, and Koji
Yoda, a collage artist and art director from Japan.
Until 31st December 2015, the Create More campaign
offers anyone who buys an Intuos Pro full access to a
value pack, which includes a 30-day membership to
online video training from Lynda.com, a free one year
pro membership to AutoDesk Sketchbook, and a free
software package from OnOne including Perfect Effects
9 Premium (the free edition is reviewed on p84).
“The idea for the campaign was to place these
exceptional artists, along with their passions, creativity
and professionalism, into the foreground of our
communications. We at Wacom believe that creativity is
the power that really drives the world and makes it a
better and more interesting place, and are totally
committed to enabling creativity through our
award-winning professional tools. Our hope is that the
Create More campaign will be inspirational to artists
from around the world and help them create their best
work yet,” stated Jeff Mandell, executive vice president of
branded business for Wacom.
The campaign includes links to pages featuring the
artists, as well as videos, tutorials, and ebooks. This bevy
of creative inspiration was developed by Wacom to help
inspire artists to create more.
Currently the campaign just features Natalie Shau,
Miss Led, Guy Shield, Alberto Montt and Benjamin
Wong. The other artists will follow soon as the
campaign continues.WACOM CONTINUES TO
SHARE INSPIRATION
Wacom is not only producing technology that
increases the workflow of artists, but it is
continuously encouraging artists to create more.
The company maintains a variety of blogs on the
Wacom InfoChannel.
By visiting the Wacom
InfoChannel you can learn more
about campaigns such as Create
More, read interviews featuring
talented artists, discover various
contests, find tutorials on how to
create innovative art, and learn
about trending themes.
Wacom’s vision to bring
people and technology closer to
together through the means of inspiration has
proven to be on target. Sharing exciting updates and
information through its campaigns and the Wacom
InfoChannel, the company has proven to be
dedicated to helping artists evolve.
Wacom hopes to encourage artists to share their
work by challenging artists to express their
creativity connecting their Behance portfolios to the
Wacom GalleryYou can download a complete piece of work from
Natalie Shau in the original PSD format, so that you can
learn how she creates her wonderful images. Additional
assets can be downloaded, such as brushes, on herpage of the campaign. In her video Shau says, “ I think
knowing how to draw and how to paint always helps.
When you paint you learn how to play with colours.”
Robert Hranitzky’s 53-page ebook, entitled Colorize
Your Old Photos, is filled with a wealth of knowledge. By
showcasing three projects, Hranitzky tells you how you
can breathe life into old photographs.
London-based artist Joanna Henly (better known as
Miss Led) shares a 21-page ebook, entitled Refine And
Colour A Portrait. By learning the process behind her
work, you can find inspiration to create your own portrait.
Visit the Wacom website at http://www.wacom.com/
createmore to view the campaign and to download the
resources available.The idea for the campaign
was to put the artists, along
with their passion, creativity andprofessionalism into the foreground
of our communication
Jeff Mandel