Advanced_Photoshop_Issue_139_-_2015_UK_

RODRIGOMARINELLIISASENIORARTDIRECTORATTHEADVERTISING

AGENCYTAGCOMINBRAZIL.TOKEEPIMPROVINGHISTECHNIQUE,HE

CHALLENGES HIMSELF TO CREATE ONE PERSONAL IMAGE A MONTH

STRETCH YOURSELF

READER INTERVIEW STRETCH YOURSELF

OUR READER

All article images © Rodrigo Marinelli

RODRIGO MARINELLI

http://rodrigo_marinelli.prosite.com/

B

y day he’s an art director, but Brazilian artist

Rodrigo Marinelli doesn’t take any

downtime from improving his artwork,

challenging himself to make at least one

highly polished personal piece every month. We

caught up with him to find out more.

HOW WOULD YOU DESCRIBE YOUR STYLE?

I always try to create images that challenge me and

generate curiosity. I like to merge fantasy with reality,

always paying attention to the details. I have a vibrant

style, that’s why I take care in the choice of colours and

pictures to make the perfect composition.

I always liked a glossy style. In my compositions I

like to use many pictures, and I always like to explore

the lights and shadows as much as I can. I think these

details are what make my images believable, even

though when you know that scene will never exist. In

this case there is no trick to know how much to put in,

what makes the difference is your daily practice and not

being afraid of making mistakes. All my work is the

result of many light, shadow and composition tests.

Don’t be afraid to take risks, this is the only way to

improve your art direction style.

HOW AND WHEN DID YOU FIRST START

USING PHOTOSHOP?

For me Photoshop is an old flame. To work in

advertising you have to know how Photoshop works,

so I started using it ten years ago when I was a trainee. I

had the luck to work with talented people who taught

me how to use the right tools. They helped me a lot to

be able to develop my own art direction style. I also use

InDesign and Illustrator, but less.

Relax Clock:that although we all work really hard, we can’t “In this image I wanted to represent

forget to have time to relax,” explains Marinelli

Gift

Usually the day before, I will have checked

my job list for the next day, so when I start

my day job I already know exactly what to do