Advanced_Photoshop_Issue_136_-_2015_UK_.

(sharon) #1
MEETTHEYOUNGDUOWORKINGOUTOFASMALL
E, CREATING STRIKING ARTWORK FOR BIG

SINTHEDANCEMUSICSCENE


KRIPPA DESIGN


EYE ON DESIGN STUDIO INTERVIEW


eet the design duo with youth on their
side, proving that size isn’t everything
when it comes to building up a
successful studio. Arvid Rehn and
Christoffer Tunsäter, both 17-year-old Swedish
high-school students, make up Krippa Design,
working out of a home office and designing posters,
flyers, cover art and more for some of the top names
in the electronic dance music (EDM) scene.
Is being in your teens an advantage when working
in this industry? “Sometimes yes, sometimes no,”
says Arvid. “Some bigger companies take advantage
of our age, simply because we don’t have such high
rates compared to more developed design studios. [It
is also] difficult to both keep work deadlines and
have tests in school. Some clients appreciate our age
and want to work with younger, new-thinking
companies. Many of them compliment our age and
are very impressed, [which is] always great to hear!”
Arvid and Christoffer set up the studio in May 2013
and began by working out of a small bedroom
studio. Now, though, they have a newly renovated,
clean office space, and although it is still based at
Christoffer’s place, as before, it is much more suited
to the work that they are doing. They are happy with
their space for now, saying that it perfectly fits their
needs: “The renovating took a few months and we
are now very happy with it. The place we work in isn’t
our top priority though; we believe that the work
could be done anytime and anywhere, as long as you
have a computer. You don’t produce any better
visuals just by sitting in a multi-million dollar studio.
In the end, it’s the quality of the work that matters.”
The office space itself is clean and fresh, with a
monochrome theme and simple lines. There is very
little clutter to be seen, which is deliberate, explains
Arvid: “Sometimes you can sit down for hours [and]
just [be] irritated by a desk full of crap. At Krippa, we
keep our desks clean and we use the time to work on
projects instead. The studio consists of light-coloured
elements, which makes everything fresh.”
The small space houses everything that they
need to run their business. Christoffer uses a
custom-made PC most of the time, sometimes with
a Wacom Intuos tablet. Away from the office he
uses a MacBook Air for fast edits on the move. “But I
don’t start any new big projects on it,” he says. “My
Mac is only for the purpose of making fast small
changes and edits of previously made designs. I
must sit at home to start on any new project, where
I feel the most comfortable.”

You don’t produce any better
visuals just by sitting in a multi-

million dollar studio. In the end, it’s the
quality of the work that matters
Free download pdf