A DAY IN THE LIFE OF KRIPPA DESIGN
ARVID AND CHRISTOFFER WALK US THROUGH A TYPICAL DAYIn order to flex his creative muscles, Christoffer
publishes a weekly design, which is published on the
Krippa website and is available free to download as a
wallpaper for desktop and mobile devices. “It all
began with some leftover designs made for
customers that they didn’t like,” he says. “I came up
with the idea of sharing one non-commercial design
each week. It’s not leftover designs any more. Now I
sit down, mostly on Sundays, which is the day they
are released, and just flush my mind of all the
inspiration I’ve gained over the past week. I have to
say that I love to do these. I feel no pressure about
[getting] anyone to like it or not. If I like it, it’s done.
They are often abstract, crazy and sometimes just
very random.”
In order to work effectively, the duo have very
distinct roles at the studio. Arvid takes care of the
business side of things, such as customer service,
payments and making sure that the whole process
runs as smoothly as possible. Christoffer is in control
of the design side of things. He creates all of the
artwork at Krippa, although they both brainstorm
ideas for projects to come up with the best ideas. As
such, they are both dependent on each other,
because one could not work without the other. “We
both have individual strengths that work well
together,” agrees Arvid. “My biggest strength is being
very connected to the clients and coming up with09:00
MORNING ROUTINE
At 9am we arrive at the Krippa
studio and start up a new fresh day with new
challenging projects in our hands. Here we start by
discussing today’s schedule and get ready for the day.11:00
KEEP UP THE WORK
Here we have started today’s
projects and are fully focused on the work. Working
hard pays off.13:00
COFFEE BREAK
Here’s the moment we’ve been
waiting for all morning: the coffee break! Now we sit
down for a couple of minutes to speak about
everyday stuff and just take it easy.new ideas to improve the company, while Christoffer
is working. In my opinion Christoffer’s biggest
strengths are to deliver quality work and think
outside the box.” There are quite a lot of things that
set this studio apart from many others, not least
their small setup and young age, but Arvid thinks
that it is this division of labour that makes them
unique and what keeps them working so
seamlessly: “I personally think we have a pretty
unique way of cooperating together. Normal studios
split up the work so that one person is taking care of
the logos, one is designing cover art, etc. At Krippa
we decided to split the work [so that] I am taking
care of business-related stuff and Christoffer is
taking care of everything that has to do with
designing. This works surprisingly well and we will
continue work this way as long as possible.”While the studio is enjoying a great deal of
success at the moment and the dynamic is
working well, Arvid and Christoffer are well aware
of the other priorities in their life. In particular they
are not going “all in” with the studio until they have
finished school. But they do have big plans for
expansion in the future: “After school [has finished]
we will try to have this company going so well that
we can work full time. Our dream is to open up a
big office and even employ some workers too. We
have got two more years at high school, so a lot
can happen, but it is our plan for sure. We [didn’t]
think this hobby project that we started two years
ago would turn out this well – we are just two
normal guys who have a big passion for music and
art. It feels like we don’t have any limits so far that
can stop us. We will just continue doing our thing
and we’re both very excited to see what the future
has to offer.” As are we.It’s a very complex
program, but when you’ve
learned the basics, everythingelse just falls in place. I’d say I
use Photoshop about 65 percent of the time
Christoffer starting on a new Christoffer working:^
project for the DJ duo NervoEYE ON DESIGN STUDIO INTERVIEW