A_P_I133_2015_

PUSHING THE BOUNDARIES OF DIGITAL TECHNOLOGY IS

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STUDIO,WHOAREONEOFTHETOPARPRODUCERS

ENGINE CREATIVE

EYE ON DESIGN STUDIO INTERVIEW

A

ugmented reality, phone apps, interactive

designs and online branding – these are all

part of life in our digital world. Engine

Creative is a digital agency with a ‘can do’

attitude that is creating exceptional examples of new

media applications. It has won a number of awards,

including most recently the RAR award for Creativity

and Innovation, as well as a DRUM Marketing award.

The studio has also been recognised by Luerzer’s

Archive as one of the Top 200 Illustrators in the World.

Engine Creative has always been a digital agency,

starting out with four people working out of their

bedrooms, all the way through to what it has grown

into today – an innovative digital design agency

operating out of a converted chapel headquarters in

Northampton UK.

Co-founder Matt Key, managing director, and Phil

Christer, creative director, continue to push the

company forward: “The drive to explore and push the

boundaries of digital technology just to see what

happens, [and] what we can achieve, that’s what sets

our agency apart from others, and it also forms the

basis of our studio ethos – love what you do. We give

our designers and developers the opportunity to

experiment with new technologies and new ways of

working, which is exciting for everyone. Our studio is

a creative hub of passionate people who enjoy what

they do and who they work with, both colleagues and

clients. We are immensely proud of the work our

people produce.”

Part of the reason behind the success of this

studio is in the way that the team pulls together and

explores different ideas to find the right solutions:

“The most important thing is that everyone has a

voice. We get the key people together at the outset of

a project to generate ideas and gain an

understanding of the boundaries of what can be

achieved, and then work out how that meets with the

client’s needs. Our creativity comes from a broad

range of ideas and influences, and letting everyone

involved bring their own ingenuity, inspiration and

experience to the table gives us the strongest

starting point to work from. We make sure that each

project is a brand new concept – completely unique.”

The environment that they work in certainly helps

with creativity, communication and collaboration.

Having been recently renovated, the team agree that

the studio itself is a dynamic and inspirational place

to work. “The open-plan layout allows for the flow of

ideas with pop-up meeting areas, brainstorming

whiteboard walls and all of the latest tech gadgets

Although the work can be challenging

at times, it’s always the kind of challenge

that rewards you and gives you a great sense

of achievement when you see the finished

product out there in the world