A_P_I133_2015_

TURNBORINGFIGURESINTOASTUNNINGADVERTISING

ILLUSTRATIONUSINGTHEPOWEROFPHOTOSHOP

CREATE A 3D

INFOGRAPHIC

A

n infographic is the perfect solution for

presenting exact figures in a clear and

vivid image.

The main task of an infographic is

the simplification and visual representation of

data. Too often most infographics are still deadly

dull, even with the current progressions in digital

art. By gathering your figures into one scene,

passing them through Photoshop and adding

your creativity, you will hopefully be left with a

knock-out image which demonstrates all of the

data at a glance to create an effective and

engaging advertising image.

BRING THE IDEA ALIVE

GET STARTED WITH SKETCHES AND PRELIMINARY IMAGES

There isn’t a set recipe for a creative solution that

will work in every case, but here are a few tips to get

you started:

If your client works with real-world objects or his

product is a material object, use it. From woodwork,

machinery to cheese-making – almost anything can

make an excellent theme for your creation.

Create a mood board around your theme. It will

help you visualise and plan out your idea.

Be brave enough to use your boldest ideas. It

doesn’t matter if no one has done it before you.

Follow this step-by-step to spark your creativity

and inspire you to try your own version.

01

CREATE WORKSPACE

Create a new document sized 2835 x

3661 pixels. This size is ideal for 300 dpi printing.

Make a light grey background layer. Group it and

call it ‘BG’. It’s boring but try to keep your layers

in good order. It’s very useful when you have a lot

of layers as in this case.

02

MAKE A PLAIN PIE CHART

Draw a line using the Line tool in the

middle of the canvas. Copy the layer, Cmd/Ctrl+J,

and rotate it, Cmd/Ctrl+T, according to the slices

of the pie (13°, 24.9° and 37.4°). Then create a

circle using the Ellipse tool from the intersection

of the lines, Click+Alt+Shift. The circle should be

larger than the lines.

FROM IDEA TO

FINISHED ARTWORK

WORK IN

PROGRESS

Progress 1: Create a sketch

Progress 2: Select your

source photos

Progress 3: Add the

finishing touches

ANTON EGOROV

http://www.behance.net/egorov

OUR EXPERT

Egorov is a self-taught CG artist

living in Saint Petersburg who mixes

Photoshop with 3D applications to

create stunning infographics and

illustrations. He is currently working

worldwide as a freelancer.

SOURCE FILES

You can find the files you need to

complete this tutorial at: http://www.

istockphoto.com and http://www.

cgtextures.com.

03

ALTER THE PERSPECTIVE

Select the lines and the circle layers and

convert them to Smart Object, Right-click>Convert

to Smart Object. Lay the pie into perspective using

the Transform tool and the Perspective tool, Cmd/

Ctrl+T>Right-click>Perspective. You can rotate the

slices of the pie by editing the Smart Object,

Right-click>Edit Contents.

TECHNIQUES CREATE A 3D INFOGRAPHIC