A_P_I133_2015_

DISCOVER HOW RODRIGO MARINELLI USED PHOTOSHOP TO COMMENT

ONTHEWAYTHATSPORTSAREVIEWEDINHISHOMECOUNTRY

PHONE SPORT

RODRIGO MARINELLI

R

odrigo Marinelli has worked in

advertising since 2006 and has always

been a fan of Photoshop. In this image,

part of a series of three that focus on

popular sports in Brazil, he wanted to explain the

importance of smartphones to today’s culture.

“Everybody uses their smartphone for everything,

even to follow their favourite sport, so I figured [out]

a way to show this to the consumer,” Marinelli

explains. “I believe that a simple idea represented by

an unusual image always pleases. So I imagined

two athletes playing basketball on a cell phone as if

it were the most natural thing in the world.”

Marinelli, whose work can be viewed at

rodrigo_marinelli.prosite.comand

http://www.behance.net/rodrigo_marinelli, used the

01

SET THE SCENE

First I focused on the floor angle so that I

could build the rest of the image. Next I built the floor

of the basketball court onto the start photo.

02

CREATING THE SMARTPHONE COURT

The next step was to add the phone into the

scene. I had to be very careful that the angle of all the

images was aligned. Then I simulated a basketball

court inside the smartphone. I needed to take care of

the details to make the picture look realistic.

Pen tool and masks to create the composite

image and then a host of adjustment layers

including Hue/Saturation, Photo Filter, Levels,

and Brightness and Contrast. “[Adjustment layers]

are one of the tools I use most, to work with

layers of tonal adjustments... The main advantage

is that everything is editable, there is no risk of

losing the image content.”

TECHNIQUES HOW I MADE

03

ADD THE PLAYERS

Next I added the image of the players.

They had to be proportional to the smartphone

and the court. Then it was time to make the final

adjustments so the image became more vibrant.