WHAT IS IT LIKE WORKING FOR BIG CLIENTS,
AND DO YOU HAVE A DREAM CLIENT?
It’s exciting when a big client like Nike wants to work
with you. I was visiting Barcelona when the Sneaker
boots project for Nike came in and I literally dropped
everything I was doing, took a call with the creative
director and began sketching that night. I don’t really
have a dream client... I am more interested in
cool projects!
WHEN AN AGENCY LIKE GREY COMES TO
YOU WITH A PROJECT, HOW DO YOU TACKLE
THE IDEA?
It all depends on what stage the agency has taken
the concept to. Sometimes the agency will want
me to explore different visual treatments, although
sometimes they will have a good idea of what they
want with fairly detailed sketches. The project is
then more about execution and craftsmanship of
the images.
WHAT PHOTOSHOP TOOL DO YOU FIND TO BE
MOST USEFUL WHEN YOU ARE CREATING
YOUR ARTWORK?
It’s impossible to pin a favourite tool down because I
use so many. Photoshop is really about the sum of
its parts because it can do lots of simple things really
well. I use masks, colour correction tools, blending
modes, spot healing, cloning and all of the filters. If I
need to do a quick background extension I will use
Photoshop. For depth of field effects I will use a
combination of masks and the various blur filters.
Sometimes all I need is a simple Curves adjustment
and it’s great for that.
THE TEXTURES YOU USE ON YOUR 3D MODELS
ARE WONDERFUL. CAN YOU SHARE TIPS ON
HOW TO ACHIEVE SUCH VIVID TEXTURES?
I enjoy photographing and creating my own textures.
I will go for walks and photograph any surface that
looks interesting. Photoshop is used to process all
the photography and make textures that can be tiled.
I use the Clone and Spot Healing tools extensively
when creating a seamless edge for my tiled textures.
For bump maps I will create greyscale versions, then
play with the Curves and Levels to get good contrast.
WHAT TYPE OF COMPUTER SYSTEM ARE YOU
CURRENTLY WORKING ON? HOW HAVE
TECHNOLOGICAL ADVANCES CHANGED THE
WAY YOU WORK?
I use a Mac Pro with an NEC SpectraView monitor in
my studio. For work on the move, I have a Macbook
Pro, which is where the big technological advances
have been in the last few years. The processing
power on a Macbook Pro means that I can work as I
would on my desktop without compromise. I have
managed to finish projects in Starbucks when I have
to. I also use various Wacom Intuos and Cintiq
tablets for a speedier workflow.
The right insurance
for YOU?
Imaging Insuranc ding name licensed to Vantage Insurance Services Limited (VISL) by Niche Insurance Services Limited.
VISL is authorised and regulated by the Financial Services Authority. VISL is registered in England, No 3441136.
VISL’s registered address is: 5th Floor, 41 Eastcheap, London, EC3M 1DT
Imaging Insurance can be contract d Floor, Juniper House, Warley Hill Business Park, Brentwood, CM13 3BE
Tel: 01277 243016, Fax: 0207 6558060, Email: [email protected]With a full rang ialist policies
for Photographers, Video-makers, Film
Processing Labs and everyone involved in
Image-makin ng makes insurance
simple, effective and hassle free.Imaging str ive you excellent cover,
service, security and value for money.For a quote or more information,
01277 243016
Or visit our website...
http://www.imaginginsurance.co.uk
call Imaging Insurance now on...